Brick-and-Mortar Retail Market Research
Budget: £1,500 – £3,000 GBP
I'm seeking comprehensive market research focused on the sellers and buyers associated with a new building materials comparison site business. The research should capture:
1) Buyer behavior, likelihood of using the platform as well as requirements as they see them.
2) Seller behavior, likelihood of using the platform to reach additional customers within their deliver radius. We will also need to understand whether they would be prepared to focus on the stock data they have on the platform to ensure they can fulfill all orders as they come in.
Key areas to explore:
- Understanding of customer behavior in physical stores vs. when purchasing online
- Insights from merchants about the current retail landscape and their current online presence
- Perspectives from buyers and their shopping habits
- The exercise requires feedback from at least 250 builders merchants (of various types - traditional builder's yards / plumbing / electrical retailers etc.), and the same number of builders / buyers.
Ideal candidates should have:
- Proven experience in market research within the retail and / or e-commerce industry.
- Skills in data analysis and interpretation.
- Ability to conduct surveys or interviews with merchants and buyers.
Please provide examples of similar projects you've completed in your proposal.
The client will devise the basic questionnaire detail required to satisfy this task.
1) Buyer behavior, likelihood of using the platform as well as requirements as they see them.
2) Seller behavior, likelihood of using the platform to reach additional customers within their deliver radius. We will also need to understand whether they would be prepared to focus on the stock data they have on the platform to ensure they can fulfill all orders as they come in.
Key areas to explore:
- Understanding of customer behavior in physical stores vs. when purchasing online
- Insights from merchants about the current retail landscape and their current online presence
- Perspectives from buyers and their shopping habits
- The exercise requires feedback from at least 250 builders merchants (of various types - traditional builder's yards / plumbing / electrical retailers etc.), and the same number of builders / buyers.
Ideal candidates should have:
- Proven experience in market research within the retail and / or e-commerce industry.
- Skills in data analysis and interpretation.
- Ability to conduct surveys or interviews with merchants and buyers.
Please provide examples of similar projects you've completed in your proposal.
The client will devise the basic questionnaire detail required to satisfy this task.