email marketing

I am looking for someone to help me execute an effective email marketing campaign with the aim of increasing brand awareness. My target audience is both existing and potential customers, so I need to ensure that my campaign reaches as many people as possible. I have no preference as to which email platform should be used and am open to the freelancer's recommendation. With this in mind, the successful freelancer will need to demonstrate a good understanding of effective email marketing techniques and platforms to execute the project. The project will require the freelancer to develop a comprehensive strategy and content ideas, execute the email campaign and measure the success of the project.