VIVILI Brand Identity & E-commerce Design Project (Amazon & Website) - Feminine Hygiene Product

We are seeking a talented and experienced design team to create a comprehensive visual identity and e-commerce assets for VIVILI, a new brand of biodegradable sanitary pads made with plant-based PLA and infused with lactic acid. Our target audience is health-conscious, eco-minded women (primarily 25-45) who seek natural, safe, and sustainable feminine hygiene products.

This project encompasses the following key areas:

1. Brand Identity Design:

Logo Design: Create a modern, clean, and feminine logo that reflects the brand's values of health, sustainability, and natural care. (Multiple variations required: standard, horizontal, vertical, icon, etc.)

Color Palette: Develop a cohesive color palette that evokes feelings of freshness, purity, and nature.

Typography: Select fonts that are legible, elegant, and consistent with the brand's overall aesthetic.

Brand Guidelines (Optional): Create a concise brand guideline document outlining the proper usage of the logo, colors, fonts, and imagery.

2. Product Packaging Design:

Primary Packaging: Design attractive and informative packaging for various sizes and types of VIVILI sanitary pads (day, night, ultra-thin, etc.). The packaging should be eco-friendly and reflect the brand's commitment to sustainability.

Shipping Packaging: Design functional and visually appealing shipping boxes that protect the product during transit.

3. Amazon Storefront & A+ Content Design:

Amazon Storefront Design: Create a visually appealing and informative Amazon storefront that showcases the VIVILI brand and product line.

A+ Content Design: Develop engaging A+ content modules that highlight the product's key features and benefits, including:

Brand Story

Product Advantages (PLA biodegradability, lactic acid benefits, absorbency, comfort, safety)

Usage Scenarios

Comparison Chart (vs. traditional pads, organic cotton pads)

FAQ

Product Videos (explaining PLA degradation, lactic acid benefits, etc.)

High-Quality Product Images (lifestyle, detail shots, infographics)

Social proof

4. Website Design (Optional - If Applicable):

If VIVILI needs a website, please specify that here. The website should be modern, user-friendly and aligned with the brand identity.

5. Marketing & Social Media Assets:

Social Media Templates: Create templates for Instagram, Facebook, Pinterest, and TikTok posts and stories, maintaining a consistent brand aesthetic.

Banner ads:

Deliverables:

All source files (AI, EPS, PSD, etc.)

High-resolution images (JPG, PNG) in various sizes optimized for web and print

Videos in MP4 format

Brand guidelines document (if applicable)

Amazon A+ content modules (ready to upload)

Website design files

All designs need to be delivered with copyright

Required Skills & Experience:

Proven experience in brand identity design, packaging design, and e-commerce design (Amazon experience is a MUST).

Strong understanding of visual communication principles and design best practices.

Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design software.

Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.

Excellent communication and collaboration skills.

Ability to work independently and meet deadlines.

A portfolio showcasing relevant work is required.

Experience designing for female hygiene, beauty products

To Apply:

Please submit your proposal, including:

A brief introduction of your team and your relevant experience.

Your portfolio showcasing similar projects.

Your proposed approach to this project.

Your estimated timeline and budget.

Your answers to the following questions:

What is your understanding of the target audience for VIVILI sanitary pads?

What are your initial ideas for the VIVILI brand identity and visual style?

How would you approach the design of the Amazon A+ content to effectively communicate the product's benefits?

We look forward to hearing from you!