E-commerce Brand Kit Creation
Budget: $30 – $250 USD
We are looking for a brand identity designer to create a clean, professional brand kit for our e-commerce brand.
We already have an existing logo and source files. We are not looking for a completely new logo. The first step is to explore better colour variations for the existing logo and finalize the preferred colour direction.
Once the colour direction is approved, the designer should prepare the final logo package, visual identity direction, and brand guideline document.
This project focuses only on the creative and visual brand identity layer. No frontend development, coding, website implementation, or technical setup is required.
Scope of Deliverables
Phase 01: Logo Colour Exploration & Final Logo Package
Present 3 distinct colour variation concepts based on the existing ShopQ logo
Maintain the existing logo structure unless minor design refinements are clearly recommended
Finalize the selected colour direction after feedback
Prepare the final logo package, including:
Primary logo
Alternate logo layouts, such as stacked and horizontal versions
Icon mark
Black and white versions
Transparent versions
Web-ready formats: SVG/vector and high-resolution PNG
Phase 02: Visual Identity & Website Style Direction
Digital colour system, including:
Primary colours
Secondary colours
Accent colours
Neutral colours
Background colours
Exact HEX codes
Typography direction, including:
Web-safe or easily usable font pairings
Heading font recommendation
Body font recommendation
Font hierarchy
Recommended font weights
Brand look and feel, including:
Digital moodboard
3–5 brand keywords defining the visual tone
Basic icon or graphic style direction, if applicable
Image or visual reference direction, if applicable
Phase 03: Professional Brand Guidelines PDF
Create a complete brand guideline PDF for our internal and website design use, including:
Brand overview
Visual tone of ShopQ
Logo usage rules
Primary logo and wordmark usage
Clearspace and scaling guidelines
Minimum logo size guidance
Logo misuse examples
Colour palette breakdown
Typography breakdown
Basic usage guidance for digital/web assets
We already have an existing logo and source files. We are not looking for a completely new logo. The first step is to explore better colour variations for the existing logo and finalize the preferred colour direction.
Once the colour direction is approved, the designer should prepare the final logo package, visual identity direction, and brand guideline document.
This project focuses only on the creative and visual brand identity layer. No frontend development, coding, website implementation, or technical setup is required.
Scope of Deliverables
Phase 01: Logo Colour Exploration & Final Logo Package
Present 3 distinct colour variation concepts based on the existing ShopQ logo
Maintain the existing logo structure unless minor design refinements are clearly recommended
Finalize the selected colour direction after feedback
Prepare the final logo package, including:
Primary logo
Alternate logo layouts, such as stacked and horizontal versions
Icon mark
Black and white versions
Transparent versions
Web-ready formats: SVG/vector and high-resolution PNG
Phase 02: Visual Identity & Website Style Direction
Digital colour system, including:
Primary colours
Secondary colours
Accent colours
Neutral colours
Background colours
Exact HEX codes
Typography direction, including:
Web-safe or easily usable font pairings
Heading font recommendation
Body font recommendation
Font hierarchy
Recommended font weights
Brand look and feel, including:
Digital moodboard
3–5 brand keywords defining the visual tone
Basic icon or graphic style direction, if applicable
Image or visual reference direction, if applicable
Phase 03: Professional Brand Guidelines PDF
Create a complete brand guideline PDF for our internal and website design use, including:
Brand overview
Visual tone of ShopQ
Logo usage rules
Primary logo and wordmark usage
Clearspace and scaling guidelines
Minimum logo size guidance
Logo misuse examples
Colour palette breakdown
Typography breakdown
Basic usage guidance for digital/web assets