Zerra Homes Logo & Brand Identity Design
Budget: ₹1,500 – ₹12,500 INR
We are building Zerra Homes — a premium D2C home decor and lighting brand for modern Indian homes (zerrahomes.in). We are looking for a talented logo and brand identity designer to create a complete logo system for us.
THE BRAND
Zerra Homes sells premium home decor and lighting — table lamps, floor lamps, accent tables, rattan, and wooden decor. Our aesthetic is Japandi-minimal: a fusion of Japanese simplicity and Scandinavian warmth. Natural materials (rattan, wood, linen) are central to our identity.
Tagline: "Timeless Decor. Thoughtful Living."
Brand references (feel, not copy): Muji, Aesop, Ferm Living, The Line Hotel.
WHAT WE NEED
We need a complete logo system with:
1. A wordmark — "zerra homes" in a warm medium-weight font
2. A standalone mark/icon that works at all sizes (favicon to product label)
3. Full set of lockups — horizontal, stacked, mark-only, wordmark-only
4. All colour versions — dark on cream, reversed light, single-colour black and white
THE MARK DIRECTION
We want a standalone icon that is abstract, minimal, and ownable. Two directions to explore:
Direction A — An architectural form inspired by the letter "Z" — redrawn as a doorway, arch, or window opening. Geometric, warm proportions. Should feel architectural, not typographic.
Direction B — A woven square — abstract grid or weave pattern referencing rattan and cane (central to our products). Minimal, natural, premium.
Or propose your own concept if you have a stronger idea that captures our brand personality.
WHAT WE DON'T WANT
No literal houses, roofs, lamps, or leaves. No gradients, shadows, or 3D effects. No trendy styles. No circle-with-a-letter. Must not look like a real estate, pharma, or banking brand.
COLOUR PALETTE (logo must work in these colours)
- Warm brown #3D1F0D — primary
- Cream #F5EFE6 — reversed
- Taupe #8B6F52 — secondary
- Single colour black and white
DELIVERABLES
- SVG files — all lockups and versions (master source)
- PNG at 2x resolution — all versions with transparent background
- Favicon — 16px, 32px, 64px, 512px
- PDF — all versions for print and trademark filing
- Mini brand guide (1–2 pages) — colour codes, clear space rules, dos and don'ts
PROCESS
- Round 1: 2–3 logo concepts presented as flat mockups
- Round 2: One direction refined based on feedback
- Final: All files delivered in formats above
- 2 revision rounds included
THE BRAND
Zerra Homes sells premium home decor and lighting — table lamps, floor lamps, accent tables, rattan, and wooden decor. Our aesthetic is Japandi-minimal: a fusion of Japanese simplicity and Scandinavian warmth. Natural materials (rattan, wood, linen) are central to our identity.
Tagline: "Timeless Decor. Thoughtful Living."
Brand references (feel, not copy): Muji, Aesop, Ferm Living, The Line Hotel.
WHAT WE NEED
We need a complete logo system with:
1. A wordmark — "zerra homes" in a warm medium-weight font
2. A standalone mark/icon that works at all sizes (favicon to product label)
3. Full set of lockups — horizontal, stacked, mark-only, wordmark-only
4. All colour versions — dark on cream, reversed light, single-colour black and white
THE MARK DIRECTION
We want a standalone icon that is abstract, minimal, and ownable. Two directions to explore:
Direction A — An architectural form inspired by the letter "Z" — redrawn as a doorway, arch, or window opening. Geometric, warm proportions. Should feel architectural, not typographic.
Direction B — A woven square — abstract grid or weave pattern referencing rattan and cane (central to our products). Minimal, natural, premium.
Or propose your own concept if you have a stronger idea that captures our brand personality.
WHAT WE DON'T WANT
No literal houses, roofs, lamps, or leaves. No gradients, shadows, or 3D effects. No trendy styles. No circle-with-a-letter. Must not look like a real estate, pharma, or banking brand.
COLOUR PALETTE (logo must work in these colours)
- Warm brown #3D1F0D — primary
- Cream #F5EFE6 — reversed
- Taupe #8B6F52 — secondary
- Single colour black and white
DELIVERABLES
- SVG files — all lockups and versions (master source)
- PNG at 2x resolution — all versions with transparent background
- Favicon — 16px, 32px, 64px, 512px
- PDF — all versions for print and trademark filing
- Mini brand guide (1–2 pages) — colour codes, clear space rules, dos and don'ts
PROCESS
- Round 1: 2–3 logo concepts presented as flat mockups
- Round 2: One direction refined based on feedback
- Final: All files delivered in formats above
- 2 revision rounds included
Related categories:
Graphic Design
Logo Design
Branding
Illustration
Corporate Identity
Adobe Illustrator
Visual Design
Adobe Photoshop