Western Retail Branding & Packaging
Budget: $30 – $250 USD
Launching a new retail concept with a strong Western-country vibe means every visual touch-point has to feel authentic, polished, and ready for the shelf on day one. From the core logo through to on-pack graphics, consistency is everything, so the full brand system needs building from the ground up.
Only freelancers with retail portfolio will
Be considered. Logo character will be cartoon like
Scope of work
• Logo — primary, secondary, and favicon variants supplied in vector and web formats
• Comprehensive brand guidelines — colour palette, typography, imagery rules, and usage examples in a neatly laid-out PDF
• Packaging and labels — print-ready artwork with dielines for each SKU, plus adaptable templates for future sizes
• Product imagery — hero and lifestyle images for Product A that align with the Western aesthetic while remaining retail-ready
Creative direction
Think modern Western: warm earth tones, textured backgrounds reminiscent of worn leather or weathered wood, and bold yet refined typography. The goal is to capture the free-spirited, rugged character of the countryside without slipping into cliché.
Acceptance criteria
• All files delivered in editable source formats (AI/PSD/INDD) alongside high-resolution exports (PDF/PNG/JPG)
• CMYK colours and 300 DPI minimum for print assets
• Brand guide clearly documents colour values, type specs, spacing rules, and visual examples
• Packaging and label files align precisely with provided printer specifications and include 3 mm bleed
With these pieces in place, the brand can roll out confidently across retail, e-commerce, and future product extensions.
Only freelancers with retail portfolio will
Be considered. Logo character will be cartoon like
Scope of work
• Logo — primary, secondary, and favicon variants supplied in vector and web formats
• Comprehensive brand guidelines — colour palette, typography, imagery rules, and usage examples in a neatly laid-out PDF
• Packaging and labels — print-ready artwork with dielines for each SKU, plus adaptable templates for future sizes
• Product imagery — hero and lifestyle images for Product A that align with the Western aesthetic while remaining retail-ready
Creative direction
Think modern Western: warm earth tones, textured backgrounds reminiscent of worn leather or weathered wood, and bold yet refined typography. The goal is to capture the free-spirited, rugged character of the countryside without slipping into cliché.
Acceptance criteria
• All files delivered in editable source formats (AI/PSD/INDD) alongside high-resolution exports (PDF/PNG/JPG)
• CMYK colours and 300 DPI minimum for print assets
• Brand guide clearly documents colour values, type specs, spacing rules, and visual examples
• Packaging and label files align precisely with provided printer specifications and include 3 mm bleed
With these pieces in place, the brand can roll out confidently across retail, e-commerce, and future product extensions.