Wellness Business Website & Branding Overhaul
Budget: $1,500 – $3,000 CAD
Job Title:
Brand Guide and Dual Website Redesign for Wellness and Ear Acupuncture Program (WordPress)
Project Overview
I’m seeking an experienced brand designer and WordPress web developer to unify the branding and online presence for my two connected wellness businesses:
Blue Frog Wellness (BFW) – my main acupuncture and energy work clinic
Ear Acupuncture Resilience (EAR) Program – a trauma-focused ear acupuncture program offered under Blue Frog Wellness
The two brands are parent and sub-brand related. Both are built on WordPress and functioning well, but they need cohesive branding, a design refresh, and improved usability for visitors seeking acupuncture and trauma-healing services.
Scope of Work
1. Brand Guide Creation
Develop a brand style guide for Blue Frog Wellness and the EAR Program that reflects a calm, trauma-informed, wellness aesthetic.
Maintain the existing blue color (HEX# #1bb9e8) in the Blue Frog Wellness logo (no changes to that logo).
Define consistent fonts, color palette, imagery, tone, and design elements that work across both websites.
2. EAR Program Logo Revision
Update the Ear Acupuncture Resilience logo to align with the new brand guide and appear more visually appealing and professional.
3. Blue Frog Wellness Website Revision (WordPress)
Keep the current WordPress platform.
Create a clean, modern design with a clear navigation menu:
Home | Services | About | Blog | Contact | Book Now
Integrate:
“Book Now” button linking to my online booking (JaneApp)
Blog and YouTube integration for educational content
Contact form and newsletter signup for marketing follow-up
Optimize for SEO, accessibility, and user experience.
4. EarAcupunctureResilience.ca Website Revision
Redesign to match the updated branding and look cohesive with Blue Frog Wellness.
Keep layout clean, simple, and educational, including links to resources and videos as needed.
5. SEO and UX Optimization
Add relevant on-page SEO (keywords, meta descriptions, headings).
Improve site structure for visibility and conversions (encouraging bookings and inquiries).
Ensure both sites load quickly and are mobile responsive.
6. Training and Access
Provide a short training session (screen share or video) showing how I can:
Add blog posts
Embed new YouTube videos
Make small text/image updates myself
I will retain full admin access and ownership of both sites.
Future ongoing collaboration for updates is possible but not required.
Budget and Timeline
Fixed Budget: $2,800 CAD total
Timeline: 2–6 weeks from project start
Ideal Freelancer
Strong experience with WordPress, branding, and SEO for wellness or health practitioners
Ability to create a cohesive design across two related brands
Excellent communication skills and ability to deliver on time
Experience working with trauma-informed or holistic businesses is an asset
How to Apply
Please include:
A short introduction about your experience with brand design and WordPress websites
Links to 2–3 examples of your previous branding and web design work (preferably wellness or health-related)
Confirmation of your availability and proposed timeline
WEBSITES:
https://bluefrogwellness.ca/
https://earacupunctureresilience.com/
Brand Guide and Dual Website Redesign for Wellness and Ear Acupuncture Program (WordPress)
Project Overview
I’m seeking an experienced brand designer and WordPress web developer to unify the branding and online presence for my two connected wellness businesses:
Blue Frog Wellness (BFW) – my main acupuncture and energy work clinic
Ear Acupuncture Resilience (EAR) Program – a trauma-focused ear acupuncture program offered under Blue Frog Wellness
The two brands are parent and sub-brand related. Both are built on WordPress and functioning well, but they need cohesive branding, a design refresh, and improved usability for visitors seeking acupuncture and trauma-healing services.
Scope of Work
1. Brand Guide Creation
Develop a brand style guide for Blue Frog Wellness and the EAR Program that reflects a calm, trauma-informed, wellness aesthetic.
Maintain the existing blue color (HEX# #1bb9e8) in the Blue Frog Wellness logo (no changes to that logo).
Define consistent fonts, color palette, imagery, tone, and design elements that work across both websites.
2. EAR Program Logo Revision
Update the Ear Acupuncture Resilience logo to align with the new brand guide and appear more visually appealing and professional.
3. Blue Frog Wellness Website Revision (WordPress)
Keep the current WordPress platform.
Create a clean, modern design with a clear navigation menu:
Home | Services | About | Blog | Contact | Book Now
Integrate:
“Book Now” button linking to my online booking (JaneApp)
Blog and YouTube integration for educational content
Contact form and newsletter signup for marketing follow-up
Optimize for SEO, accessibility, and user experience.
4. EarAcupunctureResilience.ca Website Revision
Redesign to match the updated branding and look cohesive with Blue Frog Wellness.
Keep layout clean, simple, and educational, including links to resources and videos as needed.
5. SEO and UX Optimization
Add relevant on-page SEO (keywords, meta descriptions, headings).
Improve site structure for visibility and conversions (encouraging bookings and inquiries).
Ensure both sites load quickly and are mobile responsive.
6. Training and Access
Provide a short training session (screen share or video) showing how I can:
Add blog posts
Embed new YouTube videos
Make small text/image updates myself
I will retain full admin access and ownership of both sites.
Future ongoing collaboration for updates is possible but not required.
Budget and Timeline
Fixed Budget: $2,800 CAD total
Timeline: 2–6 weeks from project start
Ideal Freelancer
Strong experience with WordPress, branding, and SEO for wellness or health practitioners
Ability to create a cohesive design across two related brands
Excellent communication skills and ability to deliver on time
Experience working with trauma-informed or holistic businesses is an asset
How to Apply
Please include:
A short introduction about your experience with brand design and WordPress websites
Links to 2–3 examples of your previous branding and web design work (preferably wellness or health-related)
Confirmation of your availability and proposed timeline
WEBSITES:
https://bluefrogwellness.ca/
https://earacupunctureresilience.com/