Warm and Trustworthy Handyman Brand Creation

1. Business name: Kaydee Handyman Services
2.Type one: currently one-person, local handyman in the Northern Virginia area.
3. Positioning: Trusted, detail-oriented, clean, fair pricing, clear communication.
4. Requesting modern, premium, trustworthy, warm brand identity.
5.Must feel: reliable, skilled, approachable (not corporate, not cheap).
6.Should work well with digital and physical materials (yard signs)
7. Target customer: Homeowners (busy professionals, senior elderly people, families)
8. Want a "go-to guy" they can call repeatedly to fix things around the house
9. Tone: Professional but warm and human (not flashy, not playful)
10. Avoid: Cartoon tools, Cluttered icons, cheap/clipart look
11. Deliverables:
Core: Logo (primary + secondary variations), Icon/favicon version, color palette (with hex codes), font pairings.
Files (non-negotiable): SVG (vector - for scaling), PNG (transparent background), JPG (standard use).

12: Usage format: Facebook profile +cover, GoogleBusiness profile, Instagram profile, Website header (Wix, Carrd), Business card layout.

Inspiration: trust, precision, craftsmanship, simplicity.
Don't want generic hammer/house icons unless very refined.No overly bold "construction yellow/black" theme and no crowded designs.

Process:
1. 3-5 initial concepts
2. 2 revision rounds
3. Final files + brand kit