WIM Matcha: Logo Refinement & Luxury Packaging
Budget: $750 – $1,500 USD
Luxury Brand Identity, Logo Refinement & Packaging Design for Premium Japanese Matcha Brand
About WIM Matcha
I am relaunching WIM Matcha, an established Japanese matcha brand that has been in the UAE market for over 7 years. This is not a startup—we already have brand history and are now repositioning WIM as one of the leading premium Japanese matcha brands in the GCC.
Our vision is to build a timeless luxury brand that combines authentic Japanese craftsmanship with modern minimalist design.
This is NOT a logo-only project.
I am looking for an experienced Brand Identity & Packaging Designer who understands luxury branding, typography, premium packaging, and consumer psychology.
Brand Positioning
WIM Matcha stands for:
Authentic Japanese Matcha
Calm Focus
Clean Energy
Japanese Craftsmanship
Minimalist Luxury
Wellness
Timeless Design
The final result should feel closer to Apple, Aesop, Leica, Muji, Kettl, Ippodo Tea and Bang & Olufsen than a typical tea brand.
Scope of Work
I need a complete luxury brand identity including:
Brand Identity
Refine and modernize the existing WIM logo (do NOT redesign from scratch unless absolutely necessary)
Luxury visual identity system
Typography system
Premium color palette
Iconography
Graphic elements
Brand applications
Premium mockups
Packaging Design
Design premium packaging for:
WIM Reserve Uji – 30g Tin
WIM Ceremonial Organic – 30g Tin
WIM Barista Organic – 500g Pouch
WIM Barista Organic – 1kg Pouch
I will provide the exact supplier dielines, dimensions, label specifications and print requirements.
The designer must prepare all artwork fully compliant with the manufacturer's specifications and ready for production.
Product Collection
WIM Reserve Uji
Single Origin
First Harvest
Stone Ground
Limited Collection
WIM Ceremonial Organic
Organic
Shizuoka, Japan
Everyday Luxury
WIM Barista Organic
Premium Café Collection
Wholesale Only
Design Style
I am NOT looking for:
Generic tea branding
Template logos
Busy layouts
Gold overload
Cheap luxury
Trendy designs that will look outdated in two years
I AM looking for:
Japanese minimalism
Exceptional typography
Editorial aesthetics
Sophisticated use of whitespace
Museum-quality packaging
Luxury wellness branding
Premium shelf presence
Timeless design that will still feel premium in 10+ years
Brand Inspiration
Please review brands with similar design philosophy:
Apple
Aesop
Leica
Muji
Kettl
Matchaeologist
Ippodo Tea
Blue Bottle Coffee
Bang & Olufsen
Bilingual Branding
The final identity must work beautifully in both English and Arabic.
Experience designing bilingual luxury brands is highly preferred.
Deliverables should include:
English logo
Arabic logo or logo lock-up
Bilingual packaging layouts
Print-ready files
Brand Bible (Mandatory)
The successful designer must deliver a complete Brand Identity Guidelines (Brand Bible) that will become the single source of truth for the WIM Matcha brand.
The Brand Bible should include:
Brand strategy summary
Brand positioning
Mission
Vision
Brand values
Brand personality
Tone of voice
Logo usage guidelines
Logo variations
Logo clear space & sizing
Color palette (Pantone, CMYK, RGB & HEX)
Typography system
Iconography
Graphic elements
Photography direction
Packaging guidelines
Layout & grid system
Social media guidelines
Do's & Don'ts
Brand applications
Future expansion recommendations
Final Deliverables
The final files must include:
Adobe Illustrator (.AI)
Adobe Photoshop (.PSD) (if applicable)
Adobe InDesign (.INDD) (if applicable)
SVG
EPS
Editable PDF
Print-ready PDF
High-resolution PNG
JPG
All fonts used must either be commercially licensed or clearly identified.
Ownership
Upon final payment, all intellectual property, copyrights, source files, editable artwork and design assets will become the exclusive property of WIM Matcha.
Who I'm Looking For
Please apply only if you have experience designing premium brands in industries such as:
Premium Food & Beverage
Tea
Coffee
Luxury Cosmetics
Wellness
Consumer Packaged Goods (CPG/FMCG)
Please include your best branding and packaging projects.
Applications without relevant portfolio examples will not be considered.
Long-Term Opportunity
This project is the beginning of a long-term partnership.
The selected designer will be my preferred creative partner for future product launches, packaging updates, website assets, social media campaigns, print materials and future brand expansion.
Quality, creativity, strategic thinking and attention to detail are far more important than price. I am looking for someone who can help build one of the most respected premium Japanese matcha brands in the GCC.
About WIM Matcha
I am relaunching WIM Matcha, an established Japanese matcha brand that has been in the UAE market for over 7 years. This is not a startup—we already have brand history and are now repositioning WIM as one of the leading premium Japanese matcha brands in the GCC.
Our vision is to build a timeless luxury brand that combines authentic Japanese craftsmanship with modern minimalist design.
This is NOT a logo-only project.
I am looking for an experienced Brand Identity & Packaging Designer who understands luxury branding, typography, premium packaging, and consumer psychology.
Brand Positioning
WIM Matcha stands for:
Authentic Japanese Matcha
Calm Focus
Clean Energy
Japanese Craftsmanship
Minimalist Luxury
Wellness
Timeless Design
The final result should feel closer to Apple, Aesop, Leica, Muji, Kettl, Ippodo Tea and Bang & Olufsen than a typical tea brand.
Scope of Work
I need a complete luxury brand identity including:
Brand Identity
Refine and modernize the existing WIM logo (do NOT redesign from scratch unless absolutely necessary)
Luxury visual identity system
Typography system
Premium color palette
Iconography
Graphic elements
Brand applications
Premium mockups
Packaging Design
Design premium packaging for:
WIM Reserve Uji – 30g Tin
WIM Ceremonial Organic – 30g Tin
WIM Barista Organic – 500g Pouch
WIM Barista Organic – 1kg Pouch
I will provide the exact supplier dielines, dimensions, label specifications and print requirements.
The designer must prepare all artwork fully compliant with the manufacturer's specifications and ready for production.
Product Collection
WIM Reserve Uji
Single Origin
First Harvest
Stone Ground
Limited Collection
WIM Ceremonial Organic
Organic
Shizuoka, Japan
Everyday Luxury
WIM Barista Organic
Premium Café Collection
Wholesale Only
Design Style
I am NOT looking for:
Generic tea branding
Template logos
Busy layouts
Gold overload
Cheap luxury
Trendy designs that will look outdated in two years
I AM looking for:
Japanese minimalism
Exceptional typography
Editorial aesthetics
Sophisticated use of whitespace
Museum-quality packaging
Luxury wellness branding
Premium shelf presence
Timeless design that will still feel premium in 10+ years
Brand Inspiration
Please review brands with similar design philosophy:
Apple
Aesop
Leica
Muji
Kettl
Matchaeologist
Ippodo Tea
Blue Bottle Coffee
Bang & Olufsen
Bilingual Branding
The final identity must work beautifully in both English and Arabic.
Experience designing bilingual luxury brands is highly preferred.
Deliverables should include:
English logo
Arabic logo or logo lock-up
Bilingual packaging layouts
Print-ready files
Brand Bible (Mandatory)
The successful designer must deliver a complete Brand Identity Guidelines (Brand Bible) that will become the single source of truth for the WIM Matcha brand.
The Brand Bible should include:
Brand strategy summary
Brand positioning
Mission
Vision
Brand values
Brand personality
Tone of voice
Logo usage guidelines
Logo variations
Logo clear space & sizing
Color palette (Pantone, CMYK, RGB & HEX)
Typography system
Iconography
Graphic elements
Photography direction
Packaging guidelines
Layout & grid system
Social media guidelines
Do's & Don'ts
Brand applications
Future expansion recommendations
Final Deliverables
The final files must include:
Adobe Illustrator (.AI)
Adobe Photoshop (.PSD) (if applicable)
Adobe InDesign (.INDD) (if applicable)
SVG
EPS
Editable PDF
Print-ready PDF
High-resolution PNG
JPG
All fonts used must either be commercially licensed or clearly identified.
Ownership
Upon final payment, all intellectual property, copyrights, source files, editable artwork and design assets will become the exclusive property of WIM Matcha.
Who I'm Looking For
Please apply only if you have experience designing premium brands in industries such as:
Premium Food & Beverage
Tea
Coffee
Luxury Cosmetics
Wellness
Consumer Packaged Goods (CPG/FMCG)
Please include your best branding and packaging projects.
Applications without relevant portfolio examples will not be considered.
Long-Term Opportunity
This project is the beginning of a long-term partnership.
The selected designer will be my preferred creative partner for future product launches, packaging updates, website assets, social media campaigns, print materials and future brand expansion.
Quality, creativity, strategic thinking and attention to detail are far more important than price. I am looking for someone who can help build one of the most respected premium Japanese matcha brands in the GCC.