Vintage Rum Brand Logo Design

Job ID: 40030861

Budget: £20 – £250 GBP

Project Brief: Logo & Bottle Label Design for “Fogbound” Spiced Rum

Brand Overview:
Fogbound is a new spiced rum brand inspired by tales of old cargo ships navigating treacherous seas, disappearing into thick fog while transporting goods across distant shores. The brand identity should evoke mystery, danger, and maritime folklore, with a vintage, handcrafted aesthetic.

Project Scope:
We are seeking a graphic designer/illustrator to create:

A primary logo for Fogbound

A bottle label design that incorporates the logo and fits the visual identity of a premium spiced rum

Illustration Style:

Old-school, vintage illustration reminiscent of classic maritime etchings or old nautical storybooks

Strong, atmospheric mood with emphasis on fog, ocean, and maritime adventure

Should feel handcrafted, detailed, and evocative—nothing modern or minimalist

Required Imagery:
The illustration must include:

An old ship in heavy fog

Can be intact, battling waves, approaching rocks, or

Wrecked or partially sunken, or

Depicted as a ghostly/phantom ship for creative interpretation

A lighthouse in the distance (can be subtle or looming, but present)

Rough waves or jagged rocks to reinforce the peril of the scene

Color Requirements:

Incorporate green, preferably dark green, into the overall color palette

This could be in the fog, detailing, typography, accents, or background

Additional colors should remain muted, vintage, and atmospheric

Tone & Mood:

Mysterious, foggy, nautical, adventurous

Slightly eerie or supernatural undertones are welcome

Should clearly communicate the rugged heritage and narrative behind the brand

Deliverables:

Final logo in vector format (AI, EPS, SVG)

Label design formatted for print (PDF + working files)

Any illustration assets used within the design (layered files preferred)

Additional Notes:

The design should be detailed enough to work beautifully on a bottle label but also adaptable into simpler formats (e.g., social media icon, merch stamp).

Open to creative interpretation as long as it fits the brand story and requirements above.