Urban Clothing Brand Identity -- 2

I’m launching a new luxury street-inspired clothing line and need a full, punchy identity created as quickly as you can turn it around.


The Abstract Brand is a creative universe that blends music, art, and fashion to tell stories and inspire self-expression. The brand explores creativity without limits and represents breaking through the noise of everyday life to find meaning, individuality, and connection.

The logo should feel bold, minimal, and artistic. a symbol, not just text. I want something timeless and versatile that works on clothing tags, social media, and packaging.

Image ideas TAB = creates space/ Connection
“Tab” connects pages or opens something new by creating space like a Tab button (browser tab, music tab, file tab). Represents opening creative worlds — art, music, fashion — all connected in your brand universe.


Deliverables I expect:
• Primary logo (text + icon) in AI, EPS, SVG, PDF, PNG
• Icon-only and wordmark-only variations
• Black, white, and full-colour versions on transparent backgrounds
• Simple colour palette and font pairings used, supplied with hex/RGB/CMYK codes and license info
• One-page mini-style guide showing correct usage, clear space, and mock-ups on apparel

Turnaround is ASAP, so let me know your realistic timeline when you bid. If you’ve built identities for streetwear or lifestyle brands before, all the better—send me a link and let’s get rolling.