Uptown Café Brand Refresh

I’m giving Uptown Café a fresh visual identity that instantly says “cosy, energetic, sophisticated—and a little bit playful.” To get there, I need a complete overhaul of our brand assets, focused on three core pieces:

• Logo redesign that feels warm and approachable yet confident enough to stand out on signage, cups, and social feeds.
• A modern colour palette that balances comforting neutrals with vibrant accents to spark energy without losing elegance.
• Typography guidelines that pair readable everyday text with a distinctive headline style for menus, posters, and digital use.

Along with the finished assets, I’ll need a concise style guide that shows logo variations, colour codes, and font usage so my in-house team can roll the look out consistently across all touchpoints.

Please attach a detailed project proposal outlining your creative approach, key milestones, and the hand-offs I can expect (file formats, version rounds, timeline). Portfolio links are welcome, but what matters most is a clear plan showing how you’ll translate the brief into a cohesive brand identity we can grow with.

If you thrive on blending sophistication with fun and can back it up with a solid process, I’d love to review your proposal and get started.