Upscale Hotel Brand Identity Overhaul

Complete Corporate Identity Redesign for an Upscale Hotel Brand
We are looking for an experienced Branding / Corporate Identity designer to rebuild the full CI of a mid‑/upscale hotel company.
This is not a logo job – it is a full CI system.
Scope
- Brand core (essence, values, positioning)
- Full logo system (primary + variants + rules)
- Color and typography system
- Visual language (patterns, icons, photography direction)
Hotel‑specific deliverables
- Keycards, DND/MUR door hangers, welcome cards
- Guest directory
- Restaurant / bar / room‑service menus
- Amenities & minibar packaging
- Uniform guidelines
- Signage & wayfinding basics
- Event materials (badges, folders, screens)
- Website UI identity, email templates, social templates
Final deliverables
- CI Book (PDF)
- Logo package (SVG/EPS/PNG)
- Templates (InDesign/Figma)
- Icon set
- Production‑ready files
What we need from you
- Strong CI/branding portfolio
- Experience with hospitality or premium brands is a plus
- Clear workflow and timeline
- Fixed‑price proposal