Upscale Brunch trailer & Dessert Rebrand

I’m ready to elevate my established dessert line—and its sister venture in the making, a mobile brunch trailer, into a pair of unmistakably high-end brands. The existing mark is a playful cupcake with flames; whether that element survives or not is completely open. I’ll know the right direction when I see it, so feel free to explore fresh concepts alongside refined takes on the current motif.

Visual character
• Palette: deep, feminine purples, rich gold accents, soft cream, and a whisper of sage—balanced for a luxurious yet approachable feel.
• Style: a blend of modern restraint and classic opulence, leaning heavily toward elegant and luxurious. Fine serif or smart script typography, subtle flourishes, deft negative space and clean vector lines will hit the mark.
• Symbols: Jubilee’s can nod to cupcakes, bundt cakes or any elevated dessert icon you feel suits the name; Savannah’s should carry a “brunchy” hint—think shrimp and grits, chicken and waffles, mimosas or an abstracted food-truck silhouette. Connecting the two identities through proportion, color and typography is essential.
Branding for packaging

Scope of work and deliverables
– Two distinct, cohesive logo suites (primary, secondary and sub-mark variations for each brand) delivered in AI, EPS, SVG, PDF, PNG and JPEG.
– Color palette codes (CMYK, RGB, HEX, Pantone if used) and font specifications with licensing details.
– One-page mini brand guide illustrating usage, clear-space and scale recommendations.
– Up to three refinement rounds after initial concepts so we can lock in that perfect upscale finish.

Files must be 100 % vector-based (Adobe Illustrator or equivalent), ready for everything from storefront signage to small-format packaging and social banners.

I value thoughtful, original design over quick templating. Show me how you’d breathe life into these sister brands and let’s create something truly standout together.