Technology Services Brand Rejuvenation
Budget: ₹12,500 – ₹37,500 INR
I’m ready to breathe new life into our small but growing Technology Services company and need a branding specialist who can translate our new strategic direction into a cohesive visual language.
Here’s how I see the engagement:
• Discovery & Mood Boards
We’ll start with two distinct rounds of mood boards. The first captures broad visual territories; the second refines the preferred direction. Your guidance in these sessions will help lock in a look and feel that feels transformative, forward-thinking, and grounded in deep expertise.
• Brand Identity Creation
Once we’ve aligned on a mood, you’ll develop the full identity system—logo (only if a redesign is truly warranted), refreshed colour palette, and typography that moves us away from the dated choices we currently struggle with. I’m especially keen to modernise our colours and type while preserving recognisability where it matters.
• Real-world Mock-ups
Apply the new elements to key assets—website hero, slide deck cover, business card, and one social banner—so we can visualise the system in action before sign-off.
• Brand Book / Guidelines
The final deliverable is a polished brand book (PDF + editable source) detailing usage rules, colour values, typography hierarchy, grid/spacing, iconography or graphic motifs, and sample layouts. Think of it as the one-stop reference for every designer who touches our brand after you.
Acceptance criteria
– Two mood-board rounds completed with my sign-off
– Identity system demonstrates clear alignment with the chosen direction
– Colour and typography choices feel modern, distinctive, and accessible
– Brand book delivered in both print-ready and editable formats
– All final files supplied in vector and web-optimised versions (AI, SVG, PNG, PDF)
If you’re experienced in contemporary brand systems, understand technology audiences, and can keep communication crisp and collaborative, I’d love to see your relevant work and hear how you’d tackle this project.
Here’s how I see the engagement:
• Discovery & Mood Boards
We’ll start with two distinct rounds of mood boards. The first captures broad visual territories; the second refines the preferred direction. Your guidance in these sessions will help lock in a look and feel that feels transformative, forward-thinking, and grounded in deep expertise.
• Brand Identity Creation
Once we’ve aligned on a mood, you’ll develop the full identity system—logo (only if a redesign is truly warranted), refreshed colour palette, and typography that moves us away from the dated choices we currently struggle with. I’m especially keen to modernise our colours and type while preserving recognisability where it matters.
• Real-world Mock-ups
Apply the new elements to key assets—website hero, slide deck cover, business card, and one social banner—so we can visualise the system in action before sign-off.
• Brand Book / Guidelines
The final deliverable is a polished brand book (PDF + editable source) detailing usage rules, colour values, typography hierarchy, grid/spacing, iconography or graphic motifs, and sample layouts. Think of it as the one-stop reference for every designer who touches our brand after you.
Acceptance criteria
– Two mood-board rounds completed with my sign-off
– Identity system demonstrates clear alignment with the chosen direction
– Colour and typography choices feel modern, distinctive, and accessible
– Brand book delivered in both print-ready and editable formats
– All final files supplied in vector and web-optimised versions (AI, SVG, PNG, PDF)
If you’re experienced in contemporary brand systems, understand technology audiences, and can keep communication crisp and collaborative, I’d love to see your relevant work and hear how you’d tackle this project.