Tech SaaS Brand Identity Creation
Budget: £20 – £250 GBP
I need a professional brand identity package created for a
tech SaaS company
The brand should feel professional, modern, and tech-forward
— dark, clean, and credible. Not flashy or startup-cringe.
Think: confident B2B SaaS.
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WHAT I NEED DELIVERED
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1. LOGO SUITE (6 versions)
All versions in light and dark variants:
- Icon only
- Icon with text below
- Icon with text to the right (horizontal)
The existing logo concept is a robot face wearing VR goggles
with a chat bubble incorporated. I want this refined into a
clean, professional vector — not a ChatGPT illustration.
Needs to work at small sizes (favicon, app icon) and large
sizes (website header, print).
Deliverables per logo version:
- SVG (vector)
- PNG transparent background (2x and 3x)
- PNG on dark background
- PNG on light background
2. COLOUR PALETTE
Current palette needs refining. I want:
- Keep the deep navy/dark blues (approx #0B102E, #030819)
- Expand the blue range — need 3-4 shades of blue
(indigo through sky/cyan) that work together and can
be used across UI, marketing, and print
- Clean whites and light greys for light mode
- One accent colour (currently indigo #363ae1 — keep
something close to this)
- Deliver as: named swatches with HEX, RGB, and CMYK values
3. TYPOGRAPHY
Primary font: Manrope (Google Fonts — free)
- Use Manrope for all logo text and brand headings
- Suggest a complementary secondary font for body copy
if needed (DM Sans is acceptable but open to suggestions)
- Deliver a type scale: H1, H2, H3, Body, Caption, Label
- Show weights used: which weights for which purposes
4. BRAND DECK (PDF)
A clean, well-designed brand guidelines PDF containing:
- Logo usage (correct and incorrect usage examples)
- Colour palette with values
- Typography guide
- Spacing/clear space rules for the logo
- Example applications (mock up the logo on a dark website
header, a light document header, and a mobile app icon)
This is for handing to a marketing person so it needs to be
self-explanatory and complete.
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STYLE DIRECTION
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- Dark, premium, tech SaaS feel
- Similar vibe to: Linear, Vercel, Loom — clean and modern
- NOT: colourful, playful, cartoon-style
- The robot/VR goggles concept should feel refined and
minimal, not illustrative or childish
- British English throughout (colour, not color etc.)
━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT I'M PROVIDING
━━━━━━━━━━━━━━━━━━━━━━━━━━
- Existing logo concept (ChatGPT mockup for inspiration only
— needs full redesign to professional vector standard)
- Existing colour references (rough starting point)
- Font preference: Manrope
tech SaaS company
The brand should feel professional, modern, and tech-forward
— dark, clean, and credible. Not flashy or startup-cringe.
Think: confident B2B SaaS.
━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT I NEED DELIVERED
━━━━━━━━━━━━━━━━━━━━━━━━━━
1. LOGO SUITE (6 versions)
All versions in light and dark variants:
- Icon only
- Icon with text below
- Icon with text to the right (horizontal)
The existing logo concept is a robot face wearing VR goggles
with a chat bubble incorporated. I want this refined into a
clean, professional vector — not a ChatGPT illustration.
Needs to work at small sizes (favicon, app icon) and large
sizes (website header, print).
Deliverables per logo version:
- SVG (vector)
- PNG transparent background (2x and 3x)
- PNG on dark background
- PNG on light background
2. COLOUR PALETTE
Current palette needs refining. I want:
- Keep the deep navy/dark blues (approx #0B102E, #030819)
- Expand the blue range — need 3-4 shades of blue
(indigo through sky/cyan) that work together and can
be used across UI, marketing, and print
- Clean whites and light greys for light mode
- One accent colour (currently indigo #363ae1 — keep
something close to this)
- Deliver as: named swatches with HEX, RGB, and CMYK values
3. TYPOGRAPHY
Primary font: Manrope (Google Fonts — free)
- Use Manrope for all logo text and brand headings
- Suggest a complementary secondary font for body copy
if needed (DM Sans is acceptable but open to suggestions)
- Deliver a type scale: H1, H2, H3, Body, Caption, Label
- Show weights used: which weights for which purposes
4. BRAND DECK (PDF)
A clean, well-designed brand guidelines PDF containing:
- Logo usage (correct and incorrect usage examples)
- Colour palette with values
- Typography guide
- Spacing/clear space rules for the logo
- Example applications (mock up the logo on a dark website
header, a light document header, and a mobile app icon)
This is for handing to a marketing person so it needs to be
self-explanatory and complete.
━━━━━━━━━━━━━━━━━━━━━━━━━━
STYLE DIRECTION
━━━━━━━━━━━━━━━━━━━━━━━━━━
- Dark, premium, tech SaaS feel
- Similar vibe to: Linear, Vercel, Loom — clean and modern
- NOT: colourful, playful, cartoon-style
- The robot/VR goggles concept should feel refined and
minimal, not illustrative or childish
- British English throughout (colour, not color etc.)
━━━━━━━━━━━━━━━━━━━━━━━━━━
WHAT I'M PROVIDING
━━━━━━━━━━━━━━━━━━━━━━━━━━
- Existing logo concept (ChatGPT mockup for inspiration only
— needs full redesign to professional vector standard)
- Existing colour references (rough starting point)
- Font preference: Manrope