Sustainability-Focused Rebrand & Styleguide

I’m ready to refresh my company’s public face so it clearly embodies our commitment to sustainability while sounding warm, human, and approachable. What I need now is a marketing-minded creative who can reshape our brand messaging and voice, then turn that thinking into a tight web design brief and full styleguide.

Here’s the core of the assignment:

• Brand messaging & voice
Craft a concise messaging framework—purpose statement, elevator pitch, key taglines, and tone-of-voice guidelines—so every touchpoint consistently feels friendly, approachable, and sustainability-driven.

• Web styleguide
Deliver a practical document (PDF or Figma/Sketch file) that covers:
– Color palette with accessibility notes
– Typography hierarchy and usage rules
– Imagery and iconography directions that reinforce eco-values

The guide should be easy for designers and developers to follow, ensuring the new look translates flawlessly across our website and future collateral.

Acceptance criteria
– Messaging resonates with a non-technical audience yet clearly signals our sustainable ethos
– Color and typography choices meet WCAG AA contrast where possible
– Assets supplied in editable formats (e.g., .ase, .ai, .fig) alongside a print-ready PDF

If you’re comfortable combining strategic brand storytelling with hands-on visual standards—and you have experience weaving sustainability into both—let’s chat about timelines and next steps.