Superfood Mastery Digital Brand Launch

Project Overview
I’m launching Superfood Mastery, a new digital wellness brand that transforms my existing library of superfood recipes and cookbooks into a thriving online business.
I need an experienced digital brand + marketing freelancer (or small team) to help me set up and launch Superfood Mastery — creating a visually stunning brand, digital product offerings, and marketing foundation.
About Me
I’m a restaurateur, culinary director, and author of three published cookbooks:
Black Rice: The Ultimate Superfood
Organic Fusion: Conscious Food for the Mind, Body & Soul
Turmeric: The Queen of Spice
I also have a collection of superfood recipes in PDF format ready to use as digital content.
Project Goals
Build a recognizable digital brand in the health and wellness space
Launch a website that converts traffic into email subscribers and digital product sales
Create 1–2 ready-to-sell digital products (ebooks, guides, or mini courses)
Prepare for future scaling (online course, affiliate partners, community memberships)
Scope of Work
1. Branding & Positioning
Create logo, fonts, and color palette
Define brand voice, tagline, and key messaging
2. Website Setup
Build on Squarespace, Shopify, or Kajabi
Include landing page, about page, blog/recipes, and product sales page
Integrate email signup and automated welcome sequence
3. Digital Product Creation
Repackage my recipes and PDFs into:
1 superfood ebook or meal plan
1 short online course or digital guide
Design and upload products to sell online
4. Social Media Launch Plan
Create templates and a 30-day content plan for Instagram, TikTok, and Pinterest
Optimize profiles and bio links
5. Email Marketing
Set up ConvertKit or Flodesk
Create automated email funnel (freebie → nurture → product offer)
Deliverables
Brand kit (logo, colors, fonts, templates)
Fully functional website with lead magnet
1–2 digital products ready to sell
Email funnel + simple social content plan
Timeline
6 weeks total (3 milestones):
Branding & Strategy (Weeks 1–2)
Website + Product Setup (Weeks 3–4)
Marketing Funnel + Launch Plan (Weeks 5–6)
Budget
Up to $2,000 AUD total, milestone-based payments
(Flexible for top-tier expertise or all-in-one support)
Ideal Freelancer
Experience in digital brand launches (preferably wellness, food, or lifestyle)
Proficient in Kajabi, Squarespace, or Shopify
Skilled in Canva, Adobe, or Figma for design
Understanding of sales funnels and digital marketing
Bonus: Passion for nutrition, health, and conscious living
How to Apply:
Please include:
Links to similar brand or digital product projects you’ve launched
Platforms you specialize in (e.g., Kajabi, Squarespace, ConvertKit)
A short idea of how you’d approach launching Superfood Mastery