Strategic Brand Identity Creation for AI-Based Sports Startup (Naming + Visual System) -- 2

Hello,

I am building a technology-driven startup focused on AI-powered sports performance analysis. While our initial focus is football (soccer), the long-term vision includes expanding into other sports — so the branding should not feel overly limited.

At the moment, the company name is still under development, so I am looking for a branding specialist who can help shape the identity from the ground up — including naming direction.

This is not just a logo project. I am looking for someone who can think strategically and help define the brand foundation.

Scope includes:
• Brand positioning concept
• Naming exploration (shortlist + rationale)
• Logo design (2–3 original concepts)
• Color palette definition (with reasoning behind choices)
• Typography system (primary + secondary fonts)
• Scalable visual identity system
• Basic Brand Guidelines document (PDF)
• Final files in professional formats (AI, EPS, SVG, PNG, etc.)

The brand should feel:
• Intelligent
• Technological
• Trustworthy
• Modern
• Scalable
• International
• Minimal but distinctive

Target audience:
• Football academies
• Amateur and semi-professional clubs
• Coaches
• Potential future professional organizations

I value professionals who understand long-term scalability and strategic positioning, not only visual aesthetics.

Please include in your proposal:
• Relevant portfolio
• Your branding process
• Deliverables breakdown
• Number of revisions included
• Estimated timeline
• Budget estimate

Looking forward to collaborating with someone who understands both innovation and sport.

Thank you.