Startup Branding project
Budget: £250 – £750 GBP
PROJECT: COMPLETE BRAND IDENTITY DESIGN FOR NEW KOREAN STREET FOOD BRAND
>>What are you going to deliver?
1. Primary logo/wordmark
2. Secondary logo variations
3. Manu
4. Typography system
5. Colour palette
6. Brand guidelines
7. Storefront signage concepts
8. Pizza box design concepts
9. Loaded box packaging concepts
10. Drink cup concepts
11. Delivery bag concepts
12. Social media profile icon
13. Social media branding templates
14. Brand icon/mascot concept (if appropriate)
>>ABOUT THE BRAND
We are launching a new Korean-inspired street food concept in the UK with ambitions to grow into a multi-location brand.
The working name is:
SEOUL’D
The meaning behind SEOUL’D is not “sold”. It represents bringing the energy, flavour, creativity and street-food culture of Seoul into everyday life. The brand is about spreading the spirit of Seoul through food and creating a modern, accessible Korean-inspired experience.
>>Potential brand messaging includes:
* Bringing Seoul to Every Bite
* A Little More Seoul
* Freshly Seoul’d
* Get Seoul’d
* Bringing Seoul to Southend
We are looking for a designer to create a complete visual identity system, not just a logo.
>>TARGET AUDIENCE
* 16–40 years old
* Students
* Young professionals
* Families
* Foodies
* Delivery customers
* Social-media-active consumers
>>BRAND PERSONALITY
We want the brand to feel:
* Bold
* Youthful
* Fun
* Memorable
* Vibrant
* Modern
* Craveable
* Energetic
* Street-food inspired
We DO NOT want:
* Luxury restaurant branding
* Fine dining aesthetics
* Traditional Korean restaurant aesthetics
* K-pop fan culture aesthetics
* Anime-style branding
* Graffiti-heavy designs
* Generic fast-food branding
* Generic Korean flag imagery
>>FOOD CONCEPT
Products include:
* Korean-inspired square pizza slices
* Korean fried chicken
* Loaded boxes
* Loaded mandu skewers
* Korean corn dogs
* Signature drinks
The food is indulgent, fun, social-media-friendly, and designed for sharing.
>>COLOUR PALETTE
Primary colours:
* Vibrant Yellow
* Teal
Secondary colours:
* White
* Charcoal Grey (limited use)
We want the brand to feel bright and visible from a distance.
The storefront should stand out immediately from the surrounding high street.
VISUAL DIRECTION
We are particularly interested in:
* Typography-led branding
* Strong wordmark design
* Distinctive packaging
* Memorable storefront signage
* Modern fast-casual restaurant aesthetics
We prefer:
* Clean design
* Bold typography
* Strong colour blocking
* Modern graphic elements
* Playful brand language
We do NOT want:
* Overly complicated logos
* Generic Korean landmarks
* Traditional Korean patterns
* Stock icons
* Generic food clipart
PACKAGING DIRECTION
Packaging is extremely important to us.
Products include:
* Rectangular pizza boxes
* Loaded box containers
* Drink cups
* Delivery bags
* Chicken packaging
We want packaging that customers can photograph and share on social media.
We like the idea of:
* Large typography
* Bold statements
* Minimal clutter
* Strong colour blocking
* Repeating brand phrases
Examples of brand language:
* Freshly Seoul’d
* Get Seoul’d
* A Little More Seoul
* Bringing Seoul to Every Bite
>>How are you going to deliver?
* AI (Adobe Illustrator)
* SVG
* PDF
* PNG
* Print-ready files
* Full commercial rights
IMPORTANT
Please only apply if you have experience with:
* Restaurant branding
* Hospitality branding
* Fast food branding
* Packaging design
* Food and beverage brands
>>PROPOSAL REQUIREMENT
Read before you apply
Explain how you can help us ( NOT AI)
Attach a similar job done by you or your team
Attach all the required design samples
>>What are you going to deliver?
1. Primary logo/wordmark
2. Secondary logo variations
3. Manu
4. Typography system
5. Colour palette
6. Brand guidelines
7. Storefront signage concepts
8. Pizza box design concepts
9. Loaded box packaging concepts
10. Drink cup concepts
11. Delivery bag concepts
12. Social media profile icon
13. Social media branding templates
14. Brand icon/mascot concept (if appropriate)
>>ABOUT THE BRAND
We are launching a new Korean-inspired street food concept in the UK with ambitions to grow into a multi-location brand.
The working name is:
SEOUL’D
The meaning behind SEOUL’D is not “sold”. It represents bringing the energy, flavour, creativity and street-food culture of Seoul into everyday life. The brand is about spreading the spirit of Seoul through food and creating a modern, accessible Korean-inspired experience.
>>Potential brand messaging includes:
* Bringing Seoul to Every Bite
* A Little More Seoul
* Freshly Seoul’d
* Get Seoul’d
* Bringing Seoul to Southend
We are looking for a designer to create a complete visual identity system, not just a logo.
>>TARGET AUDIENCE
* 16–40 years old
* Students
* Young professionals
* Families
* Foodies
* Delivery customers
* Social-media-active consumers
>>BRAND PERSONALITY
We want the brand to feel:
* Bold
* Youthful
* Fun
* Memorable
* Vibrant
* Modern
* Craveable
* Energetic
* Street-food inspired
We DO NOT want:
* Luxury restaurant branding
* Fine dining aesthetics
* Traditional Korean restaurant aesthetics
* K-pop fan culture aesthetics
* Anime-style branding
* Graffiti-heavy designs
* Generic fast-food branding
* Generic Korean flag imagery
>>FOOD CONCEPT
Products include:
* Korean-inspired square pizza slices
* Korean fried chicken
* Loaded boxes
* Loaded mandu skewers
* Korean corn dogs
* Signature drinks
The food is indulgent, fun, social-media-friendly, and designed for sharing.
>>COLOUR PALETTE
Primary colours:
* Vibrant Yellow
* Teal
Secondary colours:
* White
* Charcoal Grey (limited use)
We want the brand to feel bright and visible from a distance.
The storefront should stand out immediately from the surrounding high street.
VISUAL DIRECTION
We are particularly interested in:
* Typography-led branding
* Strong wordmark design
* Distinctive packaging
* Memorable storefront signage
* Modern fast-casual restaurant aesthetics
We prefer:
* Clean design
* Bold typography
* Strong colour blocking
* Modern graphic elements
* Playful brand language
We do NOT want:
* Overly complicated logos
* Generic Korean landmarks
* Traditional Korean patterns
* Stock icons
* Generic food clipart
PACKAGING DIRECTION
Packaging is extremely important to us.
Products include:
* Rectangular pizza boxes
* Loaded box containers
* Drink cups
* Delivery bags
* Chicken packaging
We want packaging that customers can photograph and share on social media.
We like the idea of:
* Large typography
* Bold statements
* Minimal clutter
* Strong colour blocking
* Repeating brand phrases
Examples of brand language:
* Freshly Seoul’d
* Get Seoul’d
* A Little More Seoul
* Bringing Seoul to Every Bite
>>How are you going to deliver?
* AI (Adobe Illustrator)
* SVG
* PNG
* Print-ready files
* Full commercial rights
IMPORTANT
Please only apply if you have experience with:
* Restaurant branding
* Hospitality branding
* Fast food branding
* Packaging design
* Food and beverage brands
>>PROPOSAL REQUIREMENT
Read before you apply
Explain how you can help us ( NOT AI)
Attach a similar job done by you or your team
Attach all the required design samples