Social Travel Brand Creation
Budget: £250 – £750 GBP
I’m ready to launch a distinctive social-first brand that sits seamlessly alongside my “Not Just Travel” franchise site and nudges followers to book through me. The heart of the brand needs to speak Connection, Adventure, Trust, Simplicity, and lasting Memories—so every visual, word and hashtag must feel warm, reliable and exciting all at once.
Scope of work
• Craft a memorable brand name and tagline that echo “Not Just Travel” without duplicating it.
• Design a compact visual identity kit (logo in square and story-friendly ratios, colour palette, typography, icon or pattern elements) optimised for Instagram and Facebook.
• Build a mini style guide (PDF) that shows how to combine the visuals with voice guidelines so future posts keep the same personality.
• Deliver five post templates and two story templates in Canva or Adobe Express so I can mix Travel Tips & Tricks, Customer Testimonials, Product Recommendations and community-focused content quickly.
• Provide an outline content cadence showing how to weave tips, testimonials and community posts into a lead-generating funnel that ultimately drives traffic back to the franchise booking page.
Acceptance criteria
1. Brand name is available as an Instagram handle and FB page.
2. Visual kit exports cleanly to PNG, SVG and RGB hex codes match guide.
3. Templates open editable in the agreed tool with sample placeholder copy.
4. Style guide clearly explains voice pillars: Connection, Adventure, Trust, Simplicity, Memories.
If you’ve shaped social brands for travel, lifestyle or franchises before, share a couple of links so I can see your touch. Let’s create something that feels personal yet perfectly aligned with “Not Just Travel”, ready to roll out across Instagram and Facebook from day one.
Scope of work
• Craft a memorable brand name and tagline that echo “Not Just Travel” without duplicating it.
• Design a compact visual identity kit (logo in square and story-friendly ratios, colour palette, typography, icon or pattern elements) optimised for Instagram and Facebook.
• Build a mini style guide (PDF) that shows how to combine the visuals with voice guidelines so future posts keep the same personality.
• Deliver five post templates and two story templates in Canva or Adobe Express so I can mix Travel Tips & Tricks, Customer Testimonials, Product Recommendations and community-focused content quickly.
• Provide an outline content cadence showing how to weave tips, testimonials and community posts into a lead-generating funnel that ultimately drives traffic back to the franchise booking page.
Acceptance criteria
1. Brand name is available as an Instagram handle and FB page.
2. Visual kit exports cleanly to PNG, SVG and RGB hex codes match guide.
3. Templates open editable in the agreed tool with sample placeholder copy.
4. Style guide clearly explains voice pillars: Connection, Adventure, Trust, Simplicity, Memories.
If you’ve shaped social brands for travel, lifestyle or franchises before, share a couple of links so I can see your touch. Let’s create something that feels personal yet perfectly aligned with “Not Just Travel”, ready to roll out across Instagram and Facebook from day one.