Social Media Template System Design

Design Contest Brief
Photo Restore Pros – Social Media Template System (Canva & Photoshop)
Overview

Photo Restore Pros is seeking a talented designer to create a complete set of social media templates that we can reuse and easily edit for ongoing marketing. These templates will be used across Facebook, Instagram, and other social platforms to educate, engage, and build trust with our audience.

The templates must be delivered in fully editable Canva format and layered Photoshop (PSD) files, allowing our team to easily update text, images, and messaging.

This is not a one-off design. We are building a consistent visual system that reflects our brand’s professionalism, trustworthiness, and emotional connection to preserving memories.

About Photo Restore Pros

Photo Restore Pros specializes in:

Professional photo restoration

Repairing damaged, torn, faded, or water-damaged photos

Colorizing black-and-white photos

Enhancing clarity and detail

Printing and framing restored photos

We help families preserve their history and memories for future generations.

Our services are highly emotional and meaningful. Many customers come to us with irreplaceable photos of loved ones.

Target Audience

Primary audience includes:

Adults aged 35–75

Families preserving old family photos

People who lost photos due to damage, fire, water, fading, or age

Individuals restoring photos of parents, grandparents, or ancestors

Memorial and legacy preservation customers

Genealogy and family history enthusiasts

Secondary audience:

Younger adults restoring inherited photos

Gift buyers

People digitizing and preserving family archives

Marketing Voice & Brand Personality

Our voice should feel:

Professional
Trustworthy
Respectful
Emotional but not overly dramatic
Warm and human
Expert and confident

We are preservation specialists—not casual hobbyists.

Tone should communicate:

"We protect and preserve what matters most."

NOT loud, flashy, or gimmicky.

Design should feel:

Clean
Professional
Timeless
Legacy-focused
High-end but approachable

Avoid overly trendy or childish design styles.

Required Deliverables

Designer must provide:

• Canva templates (fully editable)
• Layered Photoshop PSD files
• Organized layers and editable text
• Fonts identified or included
• Easy-to-modify layouts

Templates must work well for:

• Instagram posts
• Facebook posts
• Square format (primary)
• Optional vertical format (secondary)

Core Template Category Required
Educational / Informational Posts (Reworded from "Tips")

These templates will be used to share helpful information, insights, and preservation knowledge with our audience.

Examples of post types this template will support:

• Preservation insights
• Restoration facts
• Photo care guidance
• Historical photo information
• Memory preservation reminders
• Important notices
• Helpful recommendations
• Educational posts
• Industry insights
• Informational highlights

These should allow:

• Headline text
• Supporting text
• Optional image
• Optional logo placement

This will be one of the most frequently used templates.

Additional Template Types Needed

We want a full ecosystem of reusable templates.

Designer should include variations for:

1. Before & After Showcase Template

Purpose: Show restoration transformations

Must include:

• Before photo area
• After photo area
• Headline area
• Optional description
• Clean, professional presentation

2. Customer Story Template

Purpose: Highlight emotional impact and customer experiences

Must include:

• Image area
• Quote area
• Headline area
• Optional logo placement

3. Service Highlight Template

Purpose: Explain individual services

Examples:

• Photo restoration
• Colorization
• Damage repair
• Printing and framing

Must include:

• Headline area
• Supporting text area
• Image area

4. Brand Authority Template

Purpose: Establish expertise and trust

Examples:

• Experience highlights
• Company values
• Quality statements
• Trust-building messaging

5. Announcement Template

Purpose:

• Updates
• Promotions
• Important notices
• New services

6. Engagement Template

Purpose: Encourage interaction

Examples:

• Questions
• Memory prompts
• Engagement posts

Example themes:

"What year was this photo taken?"
"Do you have photos like this?"
"Preserve your family legacy"

7. Minimalist Quote / Statement Template

Purpose: Simple brand reinforcement

Examples:

"Memories deserve to last forever."
"Preserve your history."
"Protect what matters most."

Design Requirements

Design must be:

Clean and professional
Timeless and legacy-focused
Easy to read
Easy to edit
Consistent across templates
Cohesive system

NOT:

Overly busy
Overly flashy
Cartoonish
Cheap-looking

Color Direction

Designer may use brand-appropriate professional color palette such as:

• Black
• White
• Neutral tones
• Subtle vintage tones
• Warm neutrals

Avoid overly bright neon colors.

Typography Direction

Fonts should feel:

Professional
Clean
Timeless
Legible

Avoid overly decorative fonts.

Ideal Designer

We are looking for a designer who understands:

Brand systems
Social media marketing
Professional service branding
Emotional storytelling design

Bonus if you have experience with:

Restoration brands
Photography brands
Luxury services

Final Deliverables Required

Must include:

• Canva template files
• Layered Photoshop PSD files
• Organized folders
• Editable text fields
• Font information

Goal of This Project

To create a reusable social media template system that allows Photo Restore Pros to consistently publish professional, emotionally compelling, and trust-building content.

This will be used long-term as our primary social media design system.