Social Media Branding Suite

I need a seasoned brand specialist to give the MABEN Institute—and our forthcoming book, “The Measure of a Child”—a unified, premium presence across every major social channel. Our priority platforms are LinkedIn, Facebook and Instagram, with equal attention to X and Bluesky; YouTube and Threads round out the lineup.

Scope of work
• Set up or upgrade each business profile, completing every field and optimisation step.
• Design platform-specific banners, avatars and supporting graphics that feel clean, modern and research-driven.
• Craft succinct, SEO-aware bios that speak in a professional, authoritative voice.
• Build a suite of 15–20 editable Canva templates so our team can publish future findings, quotes and announcements with ease.
• Package all layered design files, brand colour codes, fonts and usage guidelines so we can maintain consistency internally.

Everything should signal a respected research institute—never an “influencer” vibe—while still feeling approachable to parents, educators and policy stakeholders who will encounter the book.

Deliverables are accepted when:
1. Every listed platform is live, fully branded and visually coherent.
2. Bios are proof-read, keyword aligned and character-count compliant.
3. Canva templates are editable, labelled and tested on desktop and mobile.
4. Final assets arrive organised (e.g., /logos /banners /templates) in our shared drive.

If you thrive on elevating serious thought-leadership brands, I’m ready to get started right away.