Sneaker and Jersey Store Branding + eCommerce Site

Job ID: 40357903

Budget: $30 – $250 USD

Project Description:
I am looking for an experienced freelancer or agency to help grow my sneaker and jersey business with a strong brand presence and a professional eCommerce website that is built to drive sales.

This project should be handled as one well-coordinated package, covering both branding support and full online store development.

Scope of Work

Phase 1: Brand Positioning / Brand Refinement
I want to strengthen the brand identity of my sneaker and jersey business so it feels modern, credible, and appealing to customers shopping for authentic, stylish products online.

The freelancer should assist with:
• Refining the brand presentation and visual direction
• Ensuring the store identity fits the sneaker and sportswear market
• Creating a professional look and feel that can grow with the business

Phase 2: Logo Design / Brand Assets
I need a modern logo lock-up or refreshed visual identity that fits a sneaker and jersey brand.

Logo/branding requirements:
• Clean, bold, modern style
• Suitable for website, social media, marketing, and packaging
• Delivered in vector-ready formats
• Variations for different uses where applicable

Phase 3: eCommerce Website Design & Development
I need a full eCommerce website that allows customers to browse and purchase sneakers and jerseys easily. The site must be visually strong, mobile-friendly, and conversion-focused.

I am open to platforms such as:
• Shopify
• WooCommerce
• Or another mainstream eCommerce platform you recommend

Please recommend the platform you believe is best for fashion retail, product management, ease of use, and future scalability.

Must-Have Website Features

The website must include the following:
• Online store functionality
• Product categories for sneakers, jerseys, and related items
• Product pages with pricing, sizes, images, descriptions, and stock status
• Variant options
• Customers must be able to choose sizes, colours, and available product options where relevant
• Customer reviews
• Reviews displayed on each product page
• Secure payment gateway
• Stripe, PayPal, PayFast, or similar secure checkout integration
• Responsive design
• Fully functional across desktop, tablet, and mobile devices
• Easy product management
• Backend set up so my team can add, edit, and manage products without difficulty

Deliverables

The successful freelancer will provide:
1. Brand refinement or logo design aligned to the sneaker and jersey market
2. Responsive eCommerce website fully set up and ready for launch
3. Store setup, including product categories, navigation, and essential pages
4. Testing and QA to confirm:
• product pages work correctly
• cart and checkout function properly
• payment gateway works end-to-end
• site performs well on mobile and desktop
5. Handover package, including:
• source/design files
• admin credentials
• a short video walkthrough showing how to manage products and orders