Scalable Educational Brand Visual Identity System
Budget: ₹1,500 – ₹12,500 INR
Logo & Visual Identity System for Structured Education Brand (Institutional Scale)
PROJECT DESCRIPTION
We are building a long-term education brand called Growth Universe.
Growth Universe is a structured life-skills education system for students from Grade 1 to Grade 10. We design curriculum-aligned activity kits and developmental frameworks focused on:
Emotional Intelligence
Financial Literacy
Civic Responsibility
Logical Reasoning
Digital Safety
Personal Safety
Equality & Equity
Mental & Physical Wellness
This is not a tuition brand or EdTech startup.
This is a structured developmental architecture intended to scale institutionally.
We are looking for a designer who thinks in systems — not just aesthetics.
WHAT WE NEED
A complete logo ecosystem (not a single logo):
Primary Logo (Combination mark – symbol + typography)
Institutional Emblem / Seal version (for certificates and official documents)
Standalone Symbol / Icon mark
Wordmark version (typography-only)
Monochrome versions of all
Horizontal and stacked variations
Mini brand usage guide (PDF)
Final files required in:
AI, EPS, SVG, PNG (transparent), PDF
Color codes:
CMYK, RGB, HEX, Pantone (if applicable)
DESIGN DIRECTION
Brand energy:
60% depth, 40% play
Primary archetype: The Sage
Secondary archetype: The Explorer
We want:
Structured
Timeless
Institutional
Intelligent
Scalable
We do NOT want:
Cartoonish
Overly illustrative
Trend-based gradients
Template-based logos
Overly decorative mandalas
COLOR DIRECTION
Primary palette direction:
Deep Indigo / Royal Plum
Secondary accents may be explored in a controlled way.
We are open to refinement but the identity must feel premium and institutional.
WHO WE ARE LOOKING FOR
We are looking for a designer who:
Has experience building scalable brand systems
Understands institutional branding
Shows grid logic and structure in portfolio
Designs for longevity (not trends)
Can explain conceptual reasoning behind design decisions
PROJECT DESCRIPTION
We are building a long-term education brand called Growth Universe.
Growth Universe is a structured life-skills education system for students from Grade 1 to Grade 10. We design curriculum-aligned activity kits and developmental frameworks focused on:
Emotional Intelligence
Financial Literacy
Civic Responsibility
Logical Reasoning
Digital Safety
Personal Safety
Equality & Equity
Mental & Physical Wellness
This is not a tuition brand or EdTech startup.
This is a structured developmental architecture intended to scale institutionally.
We are looking for a designer who thinks in systems — not just aesthetics.
WHAT WE NEED
A complete logo ecosystem (not a single logo):
Primary Logo (Combination mark – symbol + typography)
Institutional Emblem / Seal version (for certificates and official documents)
Standalone Symbol / Icon mark
Wordmark version (typography-only)
Monochrome versions of all
Horizontal and stacked variations
Mini brand usage guide (PDF)
Final files required in:
AI, EPS, SVG, PNG (transparent), PDF
Color codes:
CMYK, RGB, HEX, Pantone (if applicable)
DESIGN DIRECTION
Brand energy:
60% depth, 40% play
Primary archetype: The Sage
Secondary archetype: The Explorer
We want:
Structured
Timeless
Institutional
Intelligent
Scalable
We do NOT want:
Cartoonish
Overly illustrative
Trend-based gradients
Template-based logos
Overly decorative mandalas
COLOR DIRECTION
Primary palette direction:
Deep Indigo / Royal Plum
Secondary accents may be explored in a controlled way.
We are open to refinement but the identity must feel premium and institutional.
WHO WE ARE LOOKING FOR
We are looking for a designer who:
Has experience building scalable brand systems
Understands institutional branding
Shows grid logic and structure in portfolio
Designs for longevity (not trends)
Can explain conceptual reasoning behind design decisions