SaaS Growth Marketer

Role Overview

We are looking for a Freelance SaaS Growth Marketer to drive organic growth through SEO, content, and influencer/UGC marketing. The focus is on building consistent inbound traffic, brand visibility, and converting users without paid ads.
Key Responsibilities:

1. Organic User Acquisition (SEO)
Keyword research & search intent mapping
Build SEO strategy for:
* Landing pages
* Blogs
* Programmatic / comparison pages
* Improve rankings & drive qualified traffic

2. Content Strategy (Conversion-Focused)
Plan and execute:
* Blog content
* Use-case pages
* “How-to” & comparison content
* Align content → drive signups, not just traffic


3. Influencer / UGC Marketing (VERY IMPORTANT)

Identify and collaborate with:
* Micro-influencers (Instagram, YouTube, LinkedIn)
* UGC creators

Plan content like:
* Demo videos
* “How I use this SaaS”
* Problem → solution storytelling
* Manage creator outreach, briefs, and delivery

4. Organic Social Media Growth**

* Manage and grow:

* Instagram
* LinkedIn
* YouTube Shorts / Reels
* Post consistently:

* Educational content
* Product walkthroughs
* Founder-led content (if applicable)

5. Funnel Optimization

* Improve:
* Landing page conversion
* Signup flow
* Onboarding experience
* Focus on:

* Visitor → signup → activation

6. Analytics & Reporting

Track:
* Organic traffic
* Social engagement
* Signup conversions
* Share weekly growth insights

Requirements
2–5 years experience in:

* SEO / content / social media / influencer marketing
* Proven ability to:
Drive organic growth + user acquisition
* Experience in:
* UGC campaigns or influencer collaborations
* Strong understanding of:
* SaaS funnels & user behavior