STRATIVM Brand Refinement & Implementation

I am the founder of STRATIVM, a construction advisory and pre-construction consultancy based in Australia.

I already have a designed logo and brand direction, but welcome feedback and guidance. This project is NOT a rebrand. It is about refinement, hierarchy, and structured brand implementation. All original logo files will be provided (PDF, EPS, PNG, JPG – web and print versions).

Primary brand colour:
Navy
Gold accent line under STRATIVM (core brand element)

STRATIVM is the master brand.
“advisory” is a secondary descriptor and must not compete visually.

The brand should feel:
Strategic
Confident
Refined
Minimal
Construction-adjacent but premium

Scope of Work
1️⃣ Logo Finalisation & Hierarchy
Review existing STRATIVM and STRATIVM | advisory mockups
Refine visual hierarchy (STRATIVM dominant)
Remove unnecessary variants
Create final master versions:
Horizontal
Stacked
Light background
Dark background
Simplified version (for small use)

Deliver:
Vector master files
Web export pack
Print export pack
Clear logo hierarchy rules
Clear space and minimum size rules
No conceptual redesign required.

2️⃣ Brand Mini Style Guide
Provide a concise PDF including:
Primary & secondary logo usage
Colour codes (HEX / RGB / CMYK / Pantone if applicable)
Typography system (heading, subheading, body)
Spacing and layout guidelines
This should be structured but not overly complex.

3️⃣ LinkedIn Assets
Personal LinkedIn banner
Company page banner
Optimised layout for profile photo positioning
Clean integration of navy and gold brand motif

4️⃣ Email Signature (HTML Compatible)
Professional signature including:
Logo
Name & Title
Contact details
Website
Subtle brand styling
Compatible with Outlook and Gmail

5️⃣ A4 & A3 Letterhead (Portrait & Landscape)
Header and footer layout
Editable Word template
Print-ready PDF

6️⃣Business Cards
Front and back layout
STRATIVM dominant
Navy + gold detailing
Print-ready with bleed

7️⃣ Xero / Small Format Logo Pack
Create a simplified STRATIVM logo version suitable for:
Xero invoice branding
Favicon
Social media profile icon
Must be legible at small sizes.

8️⃣ Apparel / Print Logo Versions
Prepare logo versions suitable for:
Embroidery (company shirts, polos)
Screen printing
One-colour applications
White-on-navy and navy-on-white versions
Provide Pantone references
Guidance on minimum stitch detail
Pantone references for printing

Future Website Project:
A website design project will follow after this brand system is finalised. I am open to continuing with the selected designer for website design once the brand hierarchy and assets are complete.

Important Notes:
This is refinement and systemisation, not a new logo concept.
The design should feel disciplined, premium, and confident.
No trendy or over-designed visuals.
STRATIVM must remain visually dominant at all times.

What I Value in a Designer:
Strong understanding of hierarchy
Experience with professional services brands
Ability to work within existing brand frameworks
Attention to spacing, restraint, and detail