Retail Brand Strategy Blueprint -- 2
Budget: $30 – $250 USD
I’m looking for a strategist who can turn my early thoughts into a clear, compelling roadmap for a new retail brand aimed at young adults. The priority is to attract fresh customers, so every element must resonate with trend-aware shoppers and convert interest into sales.
Here’s what I need:
• Strategic planning foundations that outline goals, competitive landscape, and high-level actions.
• A razor-sharp brand positioning statement that differentiates us in the retail space.
• Messaging framework and tone-of-voice guidelines ready for web, social, and in-store copy.
• Confirmation of core audience insights so we speak directly to young adults’ motivations and pain points.
• A refined, cohesive brand story and a punchy elevator pitch I can deliver in under 30 seconds.
2) Design Deliverables, Core Brand Package include:
Logo design: Primary logo created in three variations of horizontal, vertical and icon (if required)
Color palette: Refined brand colour selection, tones/shades
Typography system: Type suite selection for both logo suite and web application
Packaging material: Suggested as branded leaflet to sit within packaging (ie, organza bag)
Brand guidelines: 1-2 page PDF document as 'Brand Summary' doc showcasing comprehensive overview of brand identity; includes brand/origin story, brand variables and foundations in neat, easy-to-use document
Here’s what I need:
• Strategic planning foundations that outline goals, competitive landscape, and high-level actions.
• A razor-sharp brand positioning statement that differentiates us in the retail space.
• Messaging framework and tone-of-voice guidelines ready for web, social, and in-store copy.
• Confirmation of core audience insights so we speak directly to young adults’ motivations and pain points.
• A refined, cohesive brand story and a punchy elevator pitch I can deliver in under 30 seconds.
2) Design Deliverables, Core Brand Package include:
Logo design: Primary logo created in three variations of horizontal, vertical and icon (if required)
Color palette: Refined brand colour selection, tones/shades
Typography system: Type suite selection for both logo suite and web application
Packaging material: Suggested as branded leaflet to sit within packaging (ie, organza bag)
Brand guidelines: 1-2 page PDF document as 'Brand Summary' doc showcasing comprehensive overview of brand identity; includes brand/origin story, brand variables and foundations in neat, easy-to-use document