Refreshing AVINSTAL Logo & Brand Identity

Logo Redesign & Brand Refresh for AVINSTAL – Projection Mapping & AV Technology Company

## About Us

AVINSTAL is a technology company with more than 10 years of experience specializing in:

- Architectural projection mapping
- 3D video mapping on buildings and structures
- Professional projection systems
- Audio-Video system integration
- Multimedia installations
- Event technology solutions

Over the years, our company has evolved significantly, and we are now looking to modernize our visual identity with a professional logo redesign that better reflects our expertise, innovation, and future direction.

Our current logo is attached for reference.

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## Project Objective

We are not looking for a completely unrelated new logo.

Instead, we are seeking a thoughtful and professional brand refresh that modernizes our identity while maintaining continuity and recognition of the AVINSTAL brand.

The current logo has been part of our company for more than a decade, and we would like designers to explore ways of preserving or reinterpreting the existing "AV" monogram whenever possible.

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## Brand Positioning

The new logo should communicate:

- Innovation
- Technology
- Reliability
- Professionalism
- Precision
- Creativity
- Premium quality

Most importantly, it should reflect our specialization in architectural projection mapping and immersive visual experiences.

We want to be perceived as a cutting-edge projection and visual technology company rather than a traditional audio-video installation business.

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## Design Direction

We encourage designers to draw inspiration from:

- Architecture
- Building facades
- Projection surfaces
- Light and projection beams
- Perspective and depth
- Geometric structures
- Digital transformation of physical spaces
- Projection mapping grids
- Spatial design
- Visual technology

We are especially interested in concepts where the AV symbol can subtly represent:

- Architectural geometry
- Projection mapping surfaces
- Perspective lines
- Light paths
- Transformation of buildings through projected content

The final design should be clean, modern, memorable, and timeless.

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## Motion & Animation Compatibility

An important consideration for this project is that the logo should be suitable for future animation and motion graphics.

As a company specializing in projection mapping and immersive visual experiences, we frequently use animated content in presentations, events, projection shows, and marketing materials.

The logo should therefore:

- Be based on strong geometric forms.
- Work equally well in static and animated formats.
- Allow smooth transformation and animation.
- Offer potential for motion design inspired by architecture, light, projection, perspective, or spatial transformation.

When presenting concepts, designers are encouraged to briefly explain how their logo could be animated in the future.

A logo animation is not required for this project, but animation potential should be considered during the design process.

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## Design Requirements

The logo must:

- Work in full color and monochrome.
- Be scalable from small icons to large-format applications.
- Be easily recognizable.
- Remain effective when used on:

- Websites
- Social media
- Company vehicles
- Workwear and uniforms
- Equipment racks and flight cases
- Technical documentation
- Business cards
- Marketing materials
- Projection screens and LED displays

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## What We Do NOT Want

Please avoid:

- Generic technology logos
- Stock graphics
- Clipart elements
- Obvious speaker icons
- Microphones
- Headphones
- Television screens
- Overly complex graphics
- Excessive visual effects
- Heavy 3D treatments
- AI-generated concepts without professional refinement

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## Deliverables

The selected designer should provide:

- Primary logo
- Secondary logo variation
- Icon / symbol version
- Horizontal and vertical layouts
- Light background version
- Dark background version
- Black and white version

Final files:

- AI
- EPS
- SVG
- PDF
- PNG

All source files and full commercial rights must be transferred upon project completion.

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## Application Requirements

To be considered, please include:

1. A short explanation of your design approach.
2. Examples of similar branding or logo projects.
3. Initial creative direction or mood board.
4. Estimated timeline.
5. Any ideas on how the logo could evolve into a motion graphics or animated identity.

Applications showing strategic thinking and understanding of architectural projection mapping will be preferred.

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## Selection Criteria

- Creativity and originality – 40%
- Professional execution – 30%
- Relevance to our industry and brand – 20%
- Communication and collaboration – 10%

We are looking for a long-term visual identity that can represent AVINSTAL for the next decade.