Refresh and Restructure WordPress Website

WordPress Website Update – New Brand, Branding & Clear Structure

I’m looking for a freelancer to update my existing WordPress website based on a new brand identity.

The website should clearly reflect who I am, what I stand for, and who my clients are, and speak to two distinct audiences under one overall brand.

Scope of work

Implement new colors and a new logo (already designed)

Update the overall visual expression in line with the new brand

Structure the homepage with a clear umbrella approach and two main pathways:

One pathway aimed at professional companies (physical work environment services)

One pathway aimed at women (classes and programs)

Ensure each pathway has its own tone and visual cues, while remaining part of the same brand

Review the existing content and remove what is no longer relevant

Content & language

I will provide the written content

The website will be in Danish, but Danish language skills are not required

A good sense of tone, wording, and structure is important; content can be translated if needed

Requirements

Experience with WordPress

Strong understanding of branding and brand-driven web design

Ability to translate brand values and target audiences into a clear, intuitive website structure

Timeline & practical details

Please specify how quickly you can complete the project

Please outline what you need from me to get started (materials, access, approvals, etc.)

I’m looking for a fixed price covering the full scope described above

Please share relevant examples of similar projects.