Refinement and Packaging for Nushka Skincare

About the Brand

Hi! I'm the founder of Nushka, a premium Indian skincare brand inspired by Ayurveda and modern skin science.

Our philosophy is simple:
Botanical Rituals. Modern Skin Science.

We're not looking for a complete rebrand. We want to elevate and refine our existing brand into something more premium, memorable, cohesive, and collectible while retaining our current logo and earthy colour palette.

The goal is to create a brand experience that customers genuinely want to keep, photograph, and share.

What We're Looking For

I'm looking for a Brand & Packaging Designer (or small design studio) with experience in:

Luxury skincare or beauty packaging
Premium D2C branding
Packaging systems
Typography
Print design
Brand storytelling
Illustration/Icon design
Print production knowledge

Someone who understands how to create a complete visual language—not just individual labels.

Scope of Work

Phase 1 – Brand Refresh

Refine existing visual identity
Typography system
Icon library
Illustration style
Graphic elements/patterns
Brand guidelines
Packaging language
Premium print finishes recommendations
Maintain the existing logo and colour palette

Phase 2 – Packaging Design

Design a cohesive packaging system for:

Product labels
Product boxes
Kumkumadi Ritual Box (premium spa kit)
Travel Kit Packaging
Tote Bag
Thank You Card

Creative Direction

The brand should feel like:

Modern Ayurveda
Quiet Luxury
Warm & Earthy
Thoughtful
Premium but approachable
Timeless
Minimal
Botanical
Instagram-worthy
Collectible

Deliverables

Final editable files for print, including:

Adobe Illustrator (.AI)
Editable PDFs
Print-ready artwork
Packaging mockups
Brand guideline document

I'm looking for someone who can become a long-term creative partner as the brand grows.