Quirky Pastel Retail Branding Package

Job ID: 40176366

Budget: $25 – $50 USD

I’m ready to launch a new retail line and need a complete branding bundle that captures a fun, slightly whimsical personality while staying rooted in a soft pastel palette. The core deliverables I’m after are: a logo that instantly feels playful and approachable, a concise brand guide so future assets stay consistent, and a production-ready tech pack that my manufacturer can follow with zero guesswork.

Here’s what matters most to me:
• Logo: Fun and quirky in tone, using pastel hues that remain legible on both digital and printed materials. Please supply the final mark in vector (AI/SVG) plus PNG and JPEG for quick use.
• Brand guide: Color codes (Pantone, CMYK, RGB, HEX), primary/secondary fonts, clear spacing rules, and a handful of real-world mock-ups so I see how it all lives on tags, bags, and social banners.
• Tech pack: A filled-out, fully labeled document including flat sketches, call-outs on dimensions and trims, fabric/print specs, and any colorway variations that match the pastel scheme.

If you typically work in Illustrator, InDesign, or Figma that’s perfect—just note which one so I can maintain native files later. My timeline is flexible but I’d like first drafts of the logo within a week, then iterate together until we lock the final kit and tech pack.

Show me a couple of links or PDF pages from past quirky or pastel-leaning projects when you respond so I can gauge fit quickly. Looking forward to collaborating on a brand that feels fresh, friendly, and unmistakably ours.