Premium Leather Shoe Brand Launch
Budget: $25 – $50 USD
I’m creating a high-end leather footwear label and need a seasoned creative to turn the idea into a tangible, market-ready brand. The assignment spans both visual branding and product development, so you’ll guide the project from concept to first prototype.
First, I want a compelling brand story distilled into a name, logo and core identity (colour palette, typography and usage guidelines). From there we move into sketching two to three signature styles that express the identity in form and function. Once the silhouettes feel right, I’ll rely on your material knowledge to recommend premium leathers, linings, lasts and hardware suitable for small-batch luxury production.
When the design and materials are signed off, you’ll translate everything into tech packs I can hand straight to a sample room. A successfully delivered prototype that mirrors the specs will mark project completion.
Acceptance criteria
• Brand guideline PDF (name, logo files, colour / type rules).
• Minimum three detailed shoe sketches with side, top and outsole views.
• Material and component specification sheet with supplier references.
• Production-ready tech pack for each approved style.
• One physical or virtual prototype validated against the tech pack.
Strong command of Adobe Illustrator (or similar vector tool) and familiarity with shoemaking CAD or 3D platforms is a plus. If you’ve walked this path before and can share relevant portfolio pieces, I’m eager to review them and start crafting this premium leather shoe brand together.
First, I want a compelling brand story distilled into a name, logo and core identity (colour palette, typography and usage guidelines). From there we move into sketching two to three signature styles that express the identity in form and function. Once the silhouettes feel right, I’ll rely on your material knowledge to recommend premium leathers, linings, lasts and hardware suitable for small-batch luxury production.
When the design and materials are signed off, you’ll translate everything into tech packs I can hand straight to a sample room. A successfully delivered prototype that mirrors the specs will mark project completion.
Acceptance criteria
• Brand guideline PDF (name, logo files, colour / type rules).
• Minimum three detailed shoe sketches with side, top and outsole views.
• Material and component specification sheet with supplier references.
• Production-ready tech pack for each approved style.
• One physical or virtual prototype validated against the tech pack.
Strong command of Adobe Illustrator (or similar vector tool) and familiarity with shoemaking CAD or 3D platforms is a plus. If you’ve walked this path before and can share relevant portfolio pieces, I’m eager to review them and start crafting this premium leather shoe brand together.