Prayer Companion App Logo Design

Job ID: 40314412

Budget: $250 – $750 USD

LOGO & ICON DESIGN CONTEST
Keep in Prayer · keepinprayer.app · Prayer Companion App


ABOUT THE PROJECT

Keep in Prayer is a free, modern prayer companion app — a PWA (installable on any device) where users keep a personal list of the people and situations they are praying for. Think of it as a prayer journal that lives on your phone, always at hand, beautifully simple.

The app is built for the evangelical and broadly Protestant Christian community — people who say "I'll keep you in prayer," who maintain a prayer list, and who want a quiet, personal space to carry the people they love before God.

"Hold them in prayer" — not a task manager, not a social network. A personal, devotional space to pray faithfully and record how God answers.


WHAT WE NEED

We are looking for two related deliverables:

1. App icon — Square format, works at small sizes (as small as 48×48px), suitable for home screen installation on iOS and Android. Must read clearly at a glance.

2. Full logo — Icon paired with the wordmark "Keep in Prayer" — suitable for use in the app header, website, and promotional materials.

Deliverables should be provided in SVG and PNG (transparent background), minimum 1024×1024px for the icon.


DESIGN DIRECTION

We want something that feels modern, warm, and personal. This app lives on people's phones alongside Spotify, Instagram, and their banking app — it needs to feel at home there while still carrying a sense of quiet faith and intention.

The aesthetic we are drawn to:

- Clean and contemporary — this is a modern product, not a hymnal
- Warm and human — approachable, personal, not institutional
- Quietly faithful — the faith dimension should feel natural, not preachy
- Distinctive — something that stands out on a home screen
- Scalable — the icon must be immediately readable at 48×48px

Visual directions worth exploring:
- A single expressive symbol — hands, light, a flame, a leaf, a simple abstract mark
- Wordmark-forward — "Keep in Prayer" as a beautiful typographic treatment
- A monogram or lettermark — K, KP, or a creative combination
- An abstract mark that evokes warmth, care, or holding


COLOR PALETTE GUIDANCE

Modern, warm, and inviting. Some directions to explore:

- Warm blues and soft whites — calm, clear, trustworthy
- Earthy greens and creams — natural, grounded, organic
- Warm amber and off-white — golden, hopeful, glowing
- Soft coral and warm neutrals — human, relational, approachable

Whatever direction you choose, the palette should feel:
- Contemporary — at home on a modern smartphone
- Warm — never cold, sterile, or corporate
- Hopeful — light and uplifting
- Distinctive — ownable and memorable

Avoid: neon, heavy gradients that look dated, anything that reads as generic "tech startup" blue, overly dark palettes, or religious clipart aesthetics.


WHAT TO AVOID

- Generic prayer hands clipart
- Literal cross icons that feel like clipart
- Overly ornate or vintage religious aesthetics
- Drop shadows, lens flares, bevels, or 3D effects
- Anything that feels like it belongs on a church bulletin from 2005
- Generic app icon aesthetics with no personality


WORDMARK NOTES

"Keep in Prayer" is three short, punchy words — this is a gift for a designer. Some directions:

- All three words stacked, equal weight
- "Keep" and "Prayer" bold, "in" lighter — creating a rhythm
- A single-line horizontal lockup
- "Keep in Prayer" with a short tagline below such as "Hold them in prayer" or "Your personal prayer list"

Typography can go serif or sans-serif — both work depending on the overall concept. A warm humanist sans-serif (think: friendly, modern, approachable) or a clean contemporary serif both fit. Avoid anything too geometric or cold.


INSPIRATION REFERENCES

When submitting, please share any mood board or reference images that informed your direction. We appreciate understanding the thinking behind the work.


AUDIENCE

Primary: Evangelical and broadly Protestant Christians — Baptist, non-denominational, Pentecostal, charismatic, Methodist, Presbyterian. Ages 25–55. Smartphone native. Comfortable with contemporary worship and modern design.

Secondary: Any Christian who keeps a prayer list and wants a clean, simple, beautiful space to do so.


KEYWORDS & TAGS

Evangelical · Protestant · Prayer · Modern · Warm · Relational · Personal · Hopeful · Contemporary · Clean · Minimal · Human · App icon · PWA · Prayer journal · Prayer list · Answered prayer