Playful Retail Brand Logo

I’m launching a new retail venture and need a bold, playful logo that instantly grabs attention on shelves, social feeds, and signage alike. Here’s what I’d like from you:

• Craft an original, fun-forward logo that embodies a lively retail personality.
• Supply the artwork in fully editable vector formats (AI, EPS, SVG) plus high-resolution PNG/JPG files.
• Provide both horizontal and stacked layouts, as well as a stand-alone icon for favicons and stickers.
• Suggest a colour palette that reinforces the playful tone; I’m open to bright, vibrant options or any creative direction you feel fits the brief.
• Include a simple brand sheet listing colours (HEX/RGB/CMYK), typography, and basic usage notes.
• Allow two to three rounds of refinements so we can fine-tune spacing, legibility, and overall balance.

Feel free to incorporate clever negative space, modern typography, or a subtle mascot—whatever best communicates energy without sacrificing clarity. When replying, please link to a few relevant logo projects and let me know how soon you can share first concepts once we start.