Playful Restaurant Logo & Identity

Job ID: 40213211

Budget: $30 – $250 USD

I’m launching a new restaurant and need a complete brand identity that feels light-hearted and fun. The overall style must be playful, so bright colour palettes, bold shapes and energetic layouts are encouraged.

The cornerstone of the work is a logo that features a memorable mascot or character; think of something guests will instantly recognise on signage, menus and packaging. From there I’ll need supporting identity assets—business cards, letterhead and social-media graphics—built around the same visual language so everything feels cohesive.

Here’s how I picture the process:
• Discovery: discuss the restaurant concept, audience and any inspirations you’d like me to review.
• Concept phase: two or three distinct mascot-driven logo ideas with colour and typography suggestions.
• Refinement: iterate on the chosen concept until it’s spot-on.
• Final hand-off: print-ready and digital files (AI, EPS, PDF, PNG, SVG) plus a concise style guide summarising colours, fonts and mascot usage.

If you have experience crafting playful restaurant brands and love designing characters, I’d love to see relevant samples in your bid.