Playful Pediatric Brand Identity Contest
Budget: $30 – $250 USD
SiraaHealth is a paediatric-focused health company preparing for launch, and I am opening this contest to create a complete, cohesive visual identity. The brand has to feel friendly and reassuring to children and parents alike, so the overall style should be playful while staying softly calming rather than loud or neon.
What I need created
• A primary logo (plus horizontal, vertical, and icon versions) reflecting a playful design approach
• A full brand identity system: colour palette, typography, pattern/texture suggestions, stationery mock-ups, social media post templates, and basic web header usage examples
• A brand mascot: an original fantasy creature that instantly feels caring and approachable without being overly cartoonish; think gentle curves, warm eyes, and a comforting posture
Colour direction
The palette should lean into soft, calming hues—pastels or muted mid-tones that sit comfortably in healthcare settings while still sparking curiosity in kids.
Deliverable expectations
• Editable vector files (AI / EPS / SVG) and high-res PNGs
• A concise brand guidelines PDF (10–20 pages) detailing correct and incorrect usage, colour codes in CMYK, RGB, HEX, font recommendations (Google Fonts preferred but not mandatory), and clear mascot construction notes
• All assets organised in a logical folder structure, ready for immediate implementation
Acceptance criteria
1. Logo and mascot remain legible and engaging at both small (favicon) and large (billboard) sizes.
2. Mascot and logo work harmoniously; colours and line weights should align across both assets.
3. No stock or clip-art elements—everything must be original.
4. Final files pass a quick trademark search for uniqueness.
Feel free to show the process sketches or mood-boards if that helps illustrate your concept. I’ll provide feedback promptly throughout the contest so you can refine and stand out.
What I need created
• A primary logo (plus horizontal, vertical, and icon versions) reflecting a playful design approach
• A full brand identity system: colour palette, typography, pattern/texture suggestions, stationery mock-ups, social media post templates, and basic web header usage examples
• A brand mascot: an original fantasy creature that instantly feels caring and approachable without being overly cartoonish; think gentle curves, warm eyes, and a comforting posture
Colour direction
The palette should lean into soft, calming hues—pastels or muted mid-tones that sit comfortably in healthcare settings while still sparking curiosity in kids.
Deliverable expectations
• Editable vector files (AI / EPS / SVG) and high-res PNGs
• A concise brand guidelines PDF (10–20 pages) detailing correct and incorrect usage, colour codes in CMYK, RGB, HEX, font recommendations (Google Fonts preferred but not mandatory), and clear mascot construction notes
• All assets organised in a logical folder structure, ready for immediate implementation
Acceptance criteria
1. Logo and mascot remain legible and engaging at both small (favicon) and large (billboard) sizes.
2. Mascot and logo work harmoniously; colours and line weights should align across both assets.
3. No stock or clip-art elements—everything must be original.
4. Final files pass a quick trademark search for uniqueness.
Feel free to show the process sketches or mood-boards if that helps illustrate your concept. I’ll provide feedback promptly throughout the contest so you can refine and stand out.