Playful Kids Toy Brand Logo
Budget: $30 – $250 USD
I’m looking for a fresh logo that captures the sense of wonder we hope every child feels when engaging with our products. The identity should be playful and warm, while remaining clean and contemporary enough to grow with the brand as we expand into new product lines.
Visual direction
• Style: modern, friendly, and soft-edged— but not overly cartoonish or retro. Think clean lines with a touch of whimsy.
• Imagery: I’m leaning toward a purely typographic wordmark where each letter becomes its own abstract, playful shape.
• Colour: bright and vibrant hues that pop on packaging and digital channels alike, while remaining accessible and child-safe.
Deliverables
1. Primary logo in scalable vector format (SVG), plus PSD, PNG, and JPG exports.
2. A one-colour version for embossing or low-ink uses.
3. Simple style reference sheet outlining colours (HEX & Pantone) and clear-space guidelines.
If you’ve created brand identities for children’s products or family-oriented services before, I’d love to see those projects. A short note about your creative approach and a link to relevant work will help me understand if we’re the right fit. I’m ready to get started as soon as I find the right designer.
Visual direction
• Style: modern, friendly, and soft-edged— but not overly cartoonish or retro. Think clean lines with a touch of whimsy.
• Imagery: I’m leaning toward a purely typographic wordmark where each letter becomes its own abstract, playful shape.
• Colour: bright and vibrant hues that pop on packaging and digital channels alike, while remaining accessible and child-safe.
Deliverables
1. Primary logo in scalable vector format (SVG), plus PSD, PNG, and JPG exports.
2. A one-colour version for embossing or low-ink uses.
3. Simple style reference sheet outlining colours (HEX & Pantone) and clear-space guidelines.
If you’ve created brand identities for children’s products or family-oriented services before, I’d love to see those projects. A short note about your creative approach and a link to relevant work will help me understand if we’re the right fit. I’m ready to get started as soon as I find the right designer.