Pastel Modern Branding Package
Budget: $30 – $250 USD
I’m establising my online presence and need a cohesive branding kit built from the ground up. The visual direction is firmly Modern, with a preference for a pastel-and-soft colour story that feels approachable yet polished.
Here’s what I’d like delivered:
• A primary logo (plus stacked or icon variations if they strengthen the system)
• A curated website colour palette in soft pastels, supplied with HEX and RGB values
• Recommended web-safe fonts, complete with hierarchy guidance for headings, body, accents, and any needed Google Fonts links
• A concise brand guide that lays out correct and incorrect logo usage, colour ratios, spacing rules, and other dos and don’ts so anyone on my team can apply the brand consistently in the website, logo, and any other visual matterials.
Source files should be provided in editable formats (AI, EPS or SVG for vector work, and layered PSD if you build mock-ups). Please show at least two initial logo concepts; after feedback, refine the chosen direction until everything feels dialled in.
If you have questions about tone, inspiration references, or technical specs, let me know early so we keep momentum. I’m eager to see a proposal that shows relevant past work and outlines your timeline for concept, revision, and final delivery.
Here’s what I’d like delivered:
• A primary logo (plus stacked or icon variations if they strengthen the system)
• A curated website colour palette in soft pastels, supplied with HEX and RGB values
• Recommended web-safe fonts, complete with hierarchy guidance for headings, body, accents, and any needed Google Fonts links
• A concise brand guide that lays out correct and incorrect logo usage, colour ratios, spacing rules, and other dos and don’ts so anyone on my team can apply the brand consistently in the website, logo, and any other visual matterials.
Source files should be provided in editable formats (AI, EPS or SVG for vector work, and layered PSD if you build mock-ups). Please show at least two initial logo concepts; after feedback, refine the chosen direction until everything feels dialled in.
If you have questions about tone, inspiration references, or technical specs, let me know early so we keep momentum. I’m eager to see a proposal that shows relevant past work and outlines your timeline for concept, revision, and final delivery.