POWER DOWN Fundraiser Logo

I’m launching a new campaign for Heart-Shaped Decisions CIC: on 20 June 2026 we challenge supporters to power down their phones for 24 hours, donate at least £1 and reflect on real-world connections. To promote it I need a fresh logo built around the words “POWER DOWN”.

Please work with the same palette you see on https://www.heartshapeddecisions.com so the mark ties naturally into our existing identity. I would also like the design to hint at mobile-phone imagery—this could be as bold as an outline of a handset or as subtle as a battery icon or signal bars; I’m open as long as it is clear what we’re asking people to do. If you feel another small heart touch enhances the concept without cluttering it, that’s welcome, but the phone reference is the priority.

I haven’t locked myself into a single stylistic direction, so feel free to propose anything from crisp minimalism to something a little more playful, provided it remains professional and instantly legible across social media, print flyers, and T-shirts.

Deliverables I need to sign off:

• Primary logo in vector format (AI, EPS or SVG)
• High-resolution PNG with transparent background
• A reversed or one-colour version for dark backgrounds
• Brief brand-usage notes so my volunteer team can apply it consistently

I’ll give prompt feedback during the sketch stage to ensure the final mark lands perfectly for this fundraiser.