Outdoor Journey Logo Design

I’m ready to brand Outdoor Journey, my trekking and adventure-travel company, with a fresh logo that feels modern and minimalist yet instantly evokes the mountains we explore. I want a clean line-art mark that combines a stylised mountain silhouette with a couple of subtle tree forms—no other gear icons, please.

Colour palette should lead with natural greens and blues; a touch of orange is welcome if it lifts the design without overpowering the calm, outdoorsy feel. The company name, “Outdoor Journey,” needs to sit beneath or beside the icon in a cursive, flowing script so the whole lock-up feels friendly and approachable rather than loud or blocky.

Deliverables
• Primary logo in PNG, JPG, AI and fully scalable vector (EPS or SVG)
• Light and dark background variations
• Clear-space and sizing guidance so I can use it across social media, print, and merchandise

Acceptance criteria
– True line-art style, crisp at any size
– Mountains and trees clearly recognisable, no backpack/compass elements
– Colours stay within the green-blue family, optional orange accent only
– Text treatment matches the cursive brief and stays legible at small sizes

If this sounds like a project that fits your creative style, I look forward to seeing your concept.