Open-Air Food Hall Branding

I’m launching a family-friendly, open-air food hall and need a complete branding package that starts with a memorable name and carries through to every touchpoint. The visual identity should lean into a vintage feel—warm, nostalgic and inviting—while the logo itself stays purely typographic. No icons or food illustrations; the character of the wordmark must do all the talking.

Here’s what I’m looking for:
• A shortlist of unique, trademark-ready brand names with rationale for each.
• A primary vintage typography logo plus scalable variations for light, dark and single-color use.
• Core brand guidelines covering colors, typefaces and usage rules so future vendors can stay on-brand.
• Key collateral pieces—menu template, signage mock-ups and social media post examples—to show the system in action at our outdoor venue.

Families are my main audience, so every element should feel approachable and fun without looking childish. Please share any past work that shows vintage typographic skill and outline your process from naming through collateral delivery. Final files should arrive in editable AI/PSD formats as well as ready-to-use PNG/SVG/PDF.