New Brand Identity, Shopify Design including short promotional videos. - 15/06/2024 07:15 EDT
Budget: £750 – £1,500 GBP
Project Overview:
We are creating a new brand identity to sell advanced vehicle tracking devices. We need a professional designer to create a comprehensive brand identity and develop a fully functional Shopify website that reflects our brand’s focus on reliability, security, and cutting-edge technology. The ideal candidate will have experience in branding, Shopify website development and promotional video production.
Brand Design:
Logo Design:
* Create a visually appealing logo that accurately represents the brand.
* Provide variations of the logo (e.g., monochrome, inverted, small icon version).
* Deliver the logo in various file formats (e.g., PNG, JPEG, SVG, AI).
Colour Scheme:
* Develop a modern and professional colour scheme appealing to the target audience.
Typography:
* Choose versatile typography that complements the overall design.
Branding Guidelines:
* Document including colour palette, typography specifications, and usage rules.
* Example usage scenarios (business cards, letterheads, social media profiles, etc.).
Shopify Website Design:
Website Aesthetics:
* Clean, professional, and trustworthy design in line with the brand style.
* Responsive and optimized for both desktop and mobile devices.
* Rival brand websites include www.navmiitracker.com and www.rewiresecurity.co.uk
* Approximately 5 products for sale with one product having a Unique Selling Point (USP); the site homepage must remain professional but incorporate a prominent teaser section and a Call to Action (CTA) to the feature product page.
Navigation and Usability:
* Easy-to-navigate layout highlighting key information.
* User-friendly interface enhancing customer experience.
E-commerce Features:
* Integration of essential e-commerce features to facilitate online sales.
* Custom Shopify Themes an option; 'Marketing & Conversion' and 'Merchandising' features to be agreed.
Product Focus:
* Editorially heavy in places but keeps the customer engaged.
* Detailed product pages with descriptions, images, and videos.
Video Creation:
* Small promotional videos (approximately 4) with musical overlays and on-screen text or spoken word descriptions. Example competitor videos have been attached to the project.
Ideal Skills and Experience:
* Proven experience in brand design, especially in creating modern, clean, and professional aesthetics.
* Proficiency in Shopify website design and development.
* Strong understanding of e-commerce best practices.
* Excellent communication skills to understand and incorporate the client’s vision into the design.
* Ability to create high-quality visual content, including images and videos.
We are creating a new brand identity to sell advanced vehicle tracking devices. We need a professional designer to create a comprehensive brand identity and develop a fully functional Shopify website that reflects our brand’s focus on reliability, security, and cutting-edge technology. The ideal candidate will have experience in branding, Shopify website development and promotional video production.
Brand Design:
Logo Design:
* Create a visually appealing logo that accurately represents the brand.
* Provide variations of the logo (e.g., monochrome, inverted, small icon version).
* Deliver the logo in various file formats (e.g., PNG, JPEG, SVG, AI).
Colour Scheme:
* Develop a modern and professional colour scheme appealing to the target audience.
Typography:
* Choose versatile typography that complements the overall design.
Branding Guidelines:
* Document including colour palette, typography specifications, and usage rules.
* Example usage scenarios (business cards, letterheads, social media profiles, etc.).
Shopify Website Design:
Website Aesthetics:
* Clean, professional, and trustworthy design in line with the brand style.
* Responsive and optimized for both desktop and mobile devices.
* Rival brand websites include www.navmiitracker.com and www.rewiresecurity.co.uk
* Approximately 5 products for sale with one product having a Unique Selling Point (USP); the site homepage must remain professional but incorporate a prominent teaser section and a Call to Action (CTA) to the feature product page.
Navigation and Usability:
* Easy-to-navigate layout highlighting key information.
* User-friendly interface enhancing customer experience.
E-commerce Features:
* Integration of essential e-commerce features to facilitate online sales.
* Custom Shopify Themes an option; 'Marketing & Conversion' and 'Merchandising' features to be agreed.
Product Focus:
* Editorially heavy in places but keeps the customer engaged.
* Detailed product pages with descriptions, images, and videos.
Video Creation:
* Small promotional videos (approximately 4) with musical overlays and on-screen text or spoken word descriptions. Example competitor videos have been attached to the project.
Ideal Skills and Experience:
* Proven experience in brand design, especially in creating modern, clean, and professional aesthetics.
* Proficiency in Shopify website design and development.
* Strong understanding of e-commerce best practices.
* Excellent communication skills to understand and incorporate the client’s vision into the design.
* Ability to create high-quality visual content, including images and videos.