Multilingual Brand & Social Media Design System for Global Medical Tourism Company

Project Description

We are looking for an experienced graphic designer / brand designer to help us build a structured multilingual visual design system for our international medical tourism company.

Our company operates globally and works with patients from many countries. We already have an existing logo and some visual assets, but we want to transform them into a professional and scalable visual system that works across multiple languages and social media platforms.

This project focuses on Phase 1: Building the visual infrastructure.

Future phases may include ongoing design work.

About the Company

We are a medical tourism coordination platform based in Turkey, helping international patients access treatments such as:

Hair Transplant

Plastic Surgery

Dental Treatments

Other medical procedures

We work with patients from many different countries, so our brand assets must support multiple languages and alphabets.

Phase 1 – Project Scope

The main objective is to create a multilingual brand graphics system that we can use to easily produce social media content in different languages.

1️⃣ Multilingual Logo System

We already have a brand logo.

The designer will adapt the logo with translated subtitles in multiple languages.

Example structure:

Our Brand
Medical Coordination Platform

This subtitle must be translated and correctly typeset in different languages.

Languages required:

English

Turkish

Russian

Ukrainian

German

French

Italian

Spanish

Portuguese

Dutch

Polish

Romanian

Czech

Greek

Arabic

Hebrew

Swedish

Norwegian

Danish

Korean

Japanese

Chinese (Simplified)

The logo system must support multiple alphabets including:

Latin

Cyrillic

Arabic

Hebrew

Asian scripts (Korean / Chinese / Japanese)

Deliverables should include:

Horizontal logo

Square logo

Light version

Dark version

Vector format

2️⃣ Social Media Design System

We need a consistent visual style and templates for our social media channels.

Platforms include:

Instagram

Facebook

LinkedIn

X (Twitter)

YouTube

Templates should include:

Social media post template

Instagram story template

LinkedIn post template

Facebook post template

Templates must allow easy language switching.

3️⃣ Brand Graphic System

The designer should define a reusable visual framework including:

Grid system

Typography hierarchy

Icon style

Background textures or patterns

Spacing rules

Color usage guidelines

These assets will later be used for:

social media posts

reports

presentations

catalogues

4️⃣ Brand Elements

We also need graphic versions of:

MTQUA Certification Badge

Example text:

MTQUA Certified Medical Tourism Organization

This may also be adapted into multiple languages.

Celebrating 10 Years Badge

Example text:

Celebrating 10 Years of Medical Tourism Excellence

Canva Compatibility (Important)

Our internal team will continue producing content regularly, so the final templates must be usable in Canva.

We expect:

Canva editable templates

Easy text replacement

Layouts that stay visually consistent when edited

Font alternatives if brand fonts are unavailable in Canva

Deliverables

Final files should include:

Editable source files (AI, PSD or Figma)

Canva templates

PNG exports

Vector files (SVG / AI)

Organized folders by language and platform

Future Work (Phase 2)

After Phase 1 is completed, we may continue working with the same designer for:

Social media content production

Multilingual Instagram ad creatives

Service graphics

Visual price lists

Treatment catalogues

To Apply

Please include:

examples of brand identity work

examples of social media template systems

experience with multilingual design (if available)

To confirm you read the full project description, please start your proposal with the initials TM.