Modernise Trade Business Logo

I’m looking for a brand/graphic designer to modernise and refine an existing logo for my trade business. This is not a full rebrand — the goal is an evolution, keeping the identity but making it work better for a modern website and digital systems.

About the business
• Trade service business (reticulation / irrigation)
• Established brand
• Logo will be used across website, mobile, customer portal, dashboards, social profiles, and vehicles

What I’m looking for
• A cleaner, more modern version of the current logo
• Web-first thinking (must scale well on mobile and small UI elements)
• Professional, trustworthy, not trendy or gimmicky

Key requirements
• Simplified symbol/mark (current logo is too detailed)
• Flat, modern colour usage (no heavy gradients)
• Clean, modern typography
• Must work clearly at very small sizes (icon / favicon)

Deliverables
• Primary horizontal logo
• Stacked version
• Icon-only mark (critical)
• Light and dark versions
• Web-safe colour palette
• Fonts used (or recommendations)
• Final files: SVG + PNG

What to keep
• Business name
• Overall green/blue colour direction
• Nature/water concept (simplified)

What to change
• Reduce complexity and decorative elements
• Improve scalability and clarity
• Modernise typography and layout

Budget
• Open to discussion — looking for quality work, not the cheapest option

Please include
• Examples of similar work (especially web-first or service businesses)
• Your approach to modernising an existing logo