Modern Trendy Brand Identity Design

I’m getting ready to launch a new brand and need a cohesive visual system that instantly feels modern and on-trend. The core of the project is a combination logo—clean typography paired with a distinct icon—but I also want a full set of guidelines that make future rollout effortless.

Here’s what I’m after:
• A primary logo in vector format with text-plus-symbol construction
• Secondary and simplified marks for tight spaces and social avatars
• A refined pastel color palette (soft, not washed out) with HEX, RGB, CMYK and Pantone references
• Clear typography hierarchy, including recommended web-safe substitutes
• Usage rules, spacing and minimum-size specs
• Sample applications: business card, social header and packaging mock-ups
• Final brand-guideline PDF, layered design files (AI/PSD), and web-ready assets (SVG/PNG)

Acceptance criteria: the icon must scale as a standalone element, colors must pass accessibility contrast checks for body text, and all files need to be editable.

If you have a knack for capturing a fresh, stylish look and can hand over a bulletproof brand bible, let’s get started.