Modern Pastel Garment Store Logo

I’m opening a new garment boutique and need a complete visual identity that starts with the logo and extends to the design of the front-store board. The overall vibe I’m after is unmistakably modern—clean lines, balanced spacing, and a fresh, contemporary feel—but rendered in soft pastel shades rather than loud primaries. Think soothing blushes, muted mints, or other gentle tones that will look inviting on fabric tags as well as on exterior signage.

The logo must showcase the store name (I’ll provide it as soon as we begin) paired with a simple, memorable icon that hints at fashion—possibly a stylised hanger, a minimal garment outline, or any concept you feel aligns with today’s boutique aesthetics. No tagline is required. I want the mark to work just as well in a square social-media avatar as it does stretched across a wide shopfront board.

Here’s how I see the final hand-off:

• Scalable vector logo files (AI, SVG, EPS)
• High-resolution PNG and JPEG for quick use
• Colour palette codes so my printer and web developer stay consistent
• A storefront board mock-up showing the design applied at a realistic size (PDF or layered PSD preferred)

If you have recent examples of pastel-centric branding or retail signage, feel free to share—they’ll help me gauge whether we’re on the same wavelength.