Modern Minimalist Logo for Urban Linens

I’m looking to refresh the visual identity of Urban Linens with a clean, modern-minimalist logo that can live comfortably on everything we produce—from a woven label on a beach towel to the front panel of a kraft shipping box. I picture a text-and-icon lock-up: the words “Urban Linens” set in a sharp, traditional serif that still feels airy and contemporary, paired with a simple icon that hints at textiles—think a stylised folded cloth, wave, or linen weave motif. The mark should be versatile enough to work in a single colour for embossing, yet strong in full colour on digital assets.

Here’s what I need at hand-off:
• Primary logo and stacked or horizontal variation in vector (AI, EPS, SVG)
• One-colour, reverse, and greyscale versions
• Clear-space and minimum-size guidance in a concise mini style sheet
• High-resolution PNGs/JPEGs ready for print and web
• A quick mock-up showing the logo on a product tag or packaging sleeve so I can see real-world fit

I’ll respond quickly to sketches or concepts and give timely feedback. Let’s craft a mark that feels as crisp and inviting as the linens we sell.

I have attached the photos of the packaging of top brands in the space for reference. The logo must be something that can be put in such a light.