Modern Minimalist Logo & Tagline

The company name is final; what I need now is a fresh, clean mark that feels unmistakably modern. A minimalist approach is mandatory—think uncluttered lines, balanced spacing, and a layout that scales from a website favicon to a storefront sign without losing clarity.

Color direction is flexible, so feel free to explore warm, cool, or neutral palettes—just steer clear of any purple or violet hues. Once the main logo concept is set, I’d like a concise, memorable phrase tucked beneath the word-mark that can double as a marketing tagline. The phrase should harmonize with the name, not compete with it.

Deliverables
• 3 distinct logo concepts (vector-based, ready for print and digital)
• Finalized logo package: AI, EPS, SVG, PDF, PNG, and JPEG
• Color palette guide with HEX, RGB, and CMYK values
• At least 3 tagline options that flow naturally with the logo
• One-sheet brand style reference summarizing usage rules

Acceptance criteria: designs must remain minimalist, avoid purple/violet entirely, and keep the company name legible at every size. Once a concept is approved, provide all source files and commercial rights.