Modern Minimalist Branding & Logo

I have a new venture that needs a clean, modern identity. The logo should feel minimalist yet memorable, combining a simple icon with carefully chosen text. I’m gravitating toward a neutral, muted palette—think soft grays, desaturated earth tones, or understated pastels—so the mark feels sophisticated rather than loud.

Beyond the primary logo, I also need a compact branding package so I can roll the look out consistently across print and digital touch-points. To keep everything tidy, please supply:

• Primary logo (icon + wordmark) in vector and web-ready formats
• Secondary or stacked version for square or small-scale use
• Color palette swatches with HEX, CMYK and RGB references
• Font recommendations or license-free type pairings that match the minimalist aesthetic
• Basic usage guide (PDF) outlining clear-space rules, scaling, and color specs

Clean, editable files (AI/SVG, PNG, PDF) are essential so I can adapt the assets later without quality loss. If you normally present initial concepts, I’m happy to provide quick feedback to refine the final direction efficiently.